For Immediate Release
Hydro Flask Becomes a Member of The Conservation Alliance
High-performance flask company joins other outdoor businesses
giving back to the environment
BEND, Ore. – January 23, 2014 – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, announced that it has become a member of The Conservation Alliance, a group of outdoor businesses giving back to the environment. The announcement was made this morning at the Outdoor Retailer Winter Market taking place in Salt Lake City, Utah.
The Conservation Alliance is a group of outdoor industry companies that disburses its collective annual membership dues to grassroots environmental organizations. Their mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values. The Alliance was founded in 1989 by industry leaders REI, Patagonia, The North Face, and Kelty, who shared the goal of increasing outdoor industry support for conservation efforts. With more than 185 member companies, The Conservation Alliance plans to disburse $1.7 million in 2014.
“We are excited and honored to join other like-minded outdoor brands in The Conservation Alliance’s mission to protect the beautiful, wild places where we all like to play,” said Scott Allan, CEO of Hydro Flask.
About The Conservation Alliance
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands, and climbing areas.
Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.
Since its inception in 1989, the Alliance has contributed more than $13 million to grassroots conservation groups. Alliance funding has helped save more than 42 million acres of wildlands; protect 2,748 miles of rivers; stop or remove 25 dams; designate five marine reserves; and purchase nine climbing areas. For complete information on the Conservation Alliance, see www.conservationalliance.com.
About Hydro Flask
Hydro Flask® began in the summer of 2009, in beautiful Bend, Oregon, with the mission to save the world from lukewarm beverages. Using only high-quality, 18/8 stainless steel, Hydro Flask delivers what people on the go have been looking for: a durable, insulated flask that keeps hots hot and colds cold. Each flask incorporates double wall vacuum insulation, BPA-free materials, food grade stainless steel, a range of fun, bold colors and a lifetime warranty. Hydro Flasks are both reusable and recyclable.
Additionally, Hydro Flask believes that great flasks and great causes go hand in hand, and through its charitable arm, 5% Back, offers a program that allows consumers to allocate a portion of the net profit from their flask purchase to a charity of their choice. For more about Hydro Flask’s charitable mission and commitment to making a difference in the community, visit 5% Back.
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CONTACT: Hydro Flask