RICHMOND, CALIF. (June 18, 2014) - The fastest growing premium running shoe brand in the world, HOKA ONE ONE, a division of Deckers Outdoor Corporation (NYSE: DECK), has selected Backbone Media as its public relations and social media agency of record.
“As HOKA continues to grow at record pace, we need a dynamic agency that can help us reach new markets and customers, while remaining authentic to our roots and our brand voice,” says Jim Van Dine, president of HOKA ONE ONE. “Backbone has the experience and the expertise in the running world, as well as the larger active lifestyle market, to share the HOKA story with a broad audience.”
In 2009, two life-long runners launched HOKA ONE ONE, shoes that feature an extra thick midsole that provides maximum cushioning, stability and rebound. HOKA shoes were quickly embraced by the ultrarunning community, and today, more and more road runners, both amateur and professional, have embraced the unique ride the shoes provide. In April, 2012 Olympic 1500-meter silver medalist Leo Manzano signed an endorsement deal with HOKA ONE ONE.
“HOKA ONE ONE is the most exciting and innovative running shoe company on the market. It’s a brand with a great story, and their shoes are changing the way people engage with the sport of running, from elite athletes to casual joggers,” says Ian Anderson, PR director and partner at Backbone Media. “We’re really excited to join the team at HOKA in shaking up the running industry.”
To learn more about HOKA ONE ONE visit www.hokaoneone.com
About HOKA ONE ONE: HOKA ONE ONE was founded in 2009 by Jean-Luc Diard and Nicolas Mermoud and was created to design shoes that would meet the demands of ultrarunners. Deckers Outdoor Corporation acquired the brand in late 2012 and is investing to broaden the product line to service all runners. With HOKA ONE ONE’s distinctive ability to provide cushioning while still offering stability, all types of runners are embracing the unique ride its shoes provide. www.hokaoneone.com
About Deckers Outdoor Corporation: Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 120 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. www.deckers.com
About Backbone Media: Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 16 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming. www.backbonemedia.net