HOKA ONE ONE Wins Runner’s World Editor’s Choice Award for Clifton Shoe


RICHMOND, Calif. (July 30, 2014) – HOKA ONE ONE, the fastest growing premium running shoe brand in the world and a division of Deckers Outdoor Corporation (NYSE: DECK), is pleased to announce that the new HOKA ONE ONE Clifton has been selected as a Runner’s World Editor’s Choice in the Fall Shoe Buyer’s Guide in the September 2014 issue.

The Runner’s World Editor’s Choice Award recognizes an outstanding shoe that successfully combines the highest-quality design and technology. The Clifton received the highest marks from the Runner’s World Shoe Lab, magazine wear-testers and the editors.

“The Clifton was the big surprise among this season's new models,” said Runner’s World Senior Editor, Jeff Dengate. “It's impossibly lightweight, even though it looks like it should be heavy, and it offers an amazing level of protection underfoot.”

The HOKA ONE ONE Clifton offers extreme cushioning in a lightweight package that weighs just 7.7 ounces (men’s size 9). HOKA’s signature sculpting geometry provides a fluid, efficient ride, while a seamless, SpeedFrame upper helps reduce overall weight.

“Our team couldn’t be more proud to receive Runner’s World’s most prestigious honor,” said Jim Van Dine, HOKA ONE ONE President. “The Editor’s Choice Award is not only recognition for the Clifton but is also validation of the direction HOKA is driving the running industry. The Clifton’s revolutionary cushioning-to-weight ratio exemplifies our ongoing commitment to innovation.”

The HOKA ONE ONE Clifton, with an MSRP of $130, is available at running specialty stores.

HOKA ONE ONE is the fastest growing, premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of runners who enjoy the unique ride the shoes provide. For more information, visit www.hokaoneone.com.

About Deckers Outdoor Corporation:
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 126 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.