SEATTLE, WA – The popular outdoor brand GoLite® relaunched today under new ownership that will honor and extend the original brand’s purpose-driven legacy in far-reaching ways. More than just a technical apparel company, the new GoLite will pair powerful humanitarian and environmental initiatives with an earth-friendly clothing collection that marries outdoor performance and athletic functionality. As before, but with a fresh take on product direction, GoLite will produce sustainable performance products that enable active explorers to do more in the outdoors with less. But making good product that is light on the planet is just part of the new business model. Foundational to GoLite is a mission to leverage product sales – along with new company resources, materials, processes and partnerships – to power charitable and environmental impact. 

GoLite’s key brand impetus, GoAid™, was born from the inspiration to go beyond just making great products and integrate humanitarian initiatives directly into the business model. In collaboration with leading International relief organizations, GoLite is utilizing company resources to manufacture and distribute medical uniforms and to jumpstart micro-enterprise programs that empower and protect local communities across the globe. GoLite officially launches spring 2019, however the brand has already donated 12,000 GoLite manufactured uniforms to Medical Teams International health workers as they care for hundreds of thousands of refugees in Uganda. Uganda is the first of many GoAid™ programs.

“We’ve been inspired by many companies doing serious philanthropic work around the world,” says Josh Clifford, GoLite Brand Manager. “When we set out to reintroduce GoLite, we knew we wanted to play a significant role in this movement. We decided the best way to demonstrate our commitment was to prove it before we sold a thing. The technical shirts we give away are the ones we are most proud of.”

GoResponsibly™ commitment to utilizing the latest sustainable fibers, finishes and manufacturing processes throughout the line, while simultaneously working to develop new solutions. Core earth-friendly launch collections include the GoLite Re and ReGreen assortments made with Tzu Chi-Certified PET.

“More than 80% of the introductory GoLite product line is developed from environmentally preferred, recycled and low energy production materials and processes,” shares Caroline MacMillan, GoLite Design Director. “We are fully committed to improving upon these percentages every season.” 

GoLite products merge outdoor performance and athletic functionality into a new category the team coined “Outletics.” The five key outletics focus areas include:

- earth-friendly
- lightweight
- active function
- outdoor/athletic
- systems approach

GoLite - All Paths Start at Go

GoLite’s earth-friendly products merge outdoor performance and athletic functionality.   


GoLite is funded by a Taiwanese-based holding company which now includes Seattle-based sales and marketing, operations out of Wichita, KS and an International supply chain. The new structure offers the brand a host of benefits including vertical integration, financial stability, and green textile innovation. GoLite is relaunching with a firm commitment to specialty retail with plans in place to visit key retail partners in their stores leading up to and following an official launch at Outdoor Retailer Summer Market in Denver.

###

About GoLite

GoLite’s earth-friendly apparel designs merge outdoor performance with athletic functionality for active exploration. Foundational brand pillars include the GoAid™ humanitarian and GoResponsibly™ environmental initiatives to do good, while minimizing environmental impact. GoLite GoAid™ collaborations with leading relief organizations consist of uniform and micro-enterprise programs that empower and protect local communities across the globe. Carefully chosen factory and mill partnerships ensure that products are manufactured in fair, safe, and non-discriminatory facilities. More than 80% of the introductory GoLite product line is developed from environmentally preferred, recycled and low energy production materials and processes. Company resources are dedicated to improving these percentages each season, while working to uncover newer, better solutions. GoLite – active outdoor gear that’s light on the path and the planet. Launching spring 2019 with corporate headquarters in Seattle, WA. www.golite.com

Media contact:
Janine Robertson
Marketing/PR
GoLite®
janiner@golite.com
http://www.golite.com
Ph: 206 354-9093

Related

Vibram Expands Market For Environmentally-Friendly Ecostep

Vibram, the world's leading producer of high performance soles, is enjoying the fruits of its conservation labors with the adoption of its eco-friendly compound by three outdoor industry pioneers. Burton, Patagonia and Timberland will feature Ecostep in their fall 2006, winter ...read more

The Heliconia Press Expands Environmental Initiatives

Forest Stewardship Council (FSC) certification is an internationally-recognized designation for paper produced from trees which have been managed and harvested in a socially and environmentally responsible way. Because The Heliconia Press alone publishes more than 60,000 DVD and ...read more

F19-PEARL-iZUMi-Road-Women-TDF_F19_101218_3415

PEARL iZUMi Exceeds Expectations for Its Social Purpose Pledge

LOUISVILLE, CO (August 15, 2019) — Today marks one year since PEARL iZUMi announced a new Social Purpose, Ride More, Do More: “Because we believe how we live shapes how future generations ride, we pledge to ride more and do more.” As part of this industry-leading initiative, ...read more

DeFeet Introduces Environmentally-Friendly Sock

Hildebran, N.C. — In conjunction with Earth Day 2006, DeFeet launches its first environmentally-minded sock called the EarthEAtor. Made from corn, which is an annually renewable source, the EarthEAtor boasts DeFeet's high performance standards for running and cycling.The ...read more

GoLite Footwear Multi-Purpose Shoes for Fall 2010

Once again redefining Multi-purpose, GoLite Footwear combines multiple silhouettes, street style, go anywhere traction and Class 1 technologies for the perfect go-anywhere, do anything shoes. From hi-top to rugged low-top, GoLite Footwear Multi Purpose shoes deliver multifunction ...read more

Injinji Minimizes Environmental Impact with Sustainable Toesocks

SAN DIEGO, CA (September 2, 2008) – Injinji, innovator of the patented Performance Toesock™, continues in its mission to maximize foot health, comfort and performance for amateur and professional athletes worldwide, while at the same time, minimizing environmental impact by ...read more

Green Scene: MEC, a case study in environmental and social responsibility

Ensuring your company, be it retail or manufacturing, takes into account fair labor practices and environmental impacts when making daily business decisions can be a daunting task. But it is something that we, as an industry, need to begin doing -- all of us. While there is often ...read more

GoLite Announces > 50% of Spr '10 Collection is Made From EPM's

GoLite Announces that more than 50% of Spring 2010 Collection is Made from Environmentally Preferred MaterialsUnveils The GoLite Index™ to Measure SustainabilityBoulder, Colorado July 16, 2009 – GoLite announced today that more than 50% of its spring 2010 collection is made ...read more

GoLite Taps Flanagan to Lead European Apparel & Equipment Sales

FOR IMMEDIATE RELEASEJuly 11, 2007For more information, contact:Kim CoupounasGoLite, Boulder, Colorado303.339.2305kim@golite.comGoLite Taps Flanagan to LeadEuropean Apparel & Equipment SalesAs GoLite expands its presence in the international marketplace, the company is pleased to ...read more