Leonard Cercone

Eco-Study Shows San Francisco is “America's Least Wasteful City”2nd Year in a Row; Houston Ranks LastROCHESTER, NY. (April 16th, 2010) – From recycling to rain barrels to walking and buying second-handclothes, the 2nd Annual “Nalgene Least Wasteful Cities Study” (NLWC) ...read more

CONTACT:Tess [email protected] x33KARHU Extends European Distribution Legendary Finnish Running BrandExpands its Reach to Germany, Austria and Italy Beverly, MA (October 29, 2009) – KARHU, Finland's legendary running brand announced today that it is ...read more

FOR IMMEDIATE RELEASEContact: Jennifer Devlin, Nation's Triathlon, 703-876-1714, [email protected] Morton, Karhu, 617-248-0680 (x30), [email protected] Reaches Over 4,500 Participants During 2009 Nation's Triathlonâ„¢ To Benefit The Leukemia & Lymphoma Society ...read more

Beverly, MA – Today, two leading specialty brands, KARHU and CRAFT, announce KARHU consumer, Aaron Simpson of Beaverton, Oregon, as their Helsinki grand prize sweepstakes winner. Simpson, who participated in KARHU's online sweepstakes, will be journeying to Helsinki, Finland, ...read more

Beverly, MA (November 18, 2008) – KARHU unveiled the new Spring 2009 line of running footwear at The Running Event in Dallas, TX. The line is engineered to deliver a Natural Ride and Feel™ powered by its patented Fulcrum™ technology and made its preview retail launch at Luke’s ...read more

Harrisburg, PA (May 12, 2008) – From Alaska's majestic Denali, commanding the landscape at 20,030 feet, to Florida's 335-foot Britton Hill, climbers, hikers and walkers will set out to conquer the 50 highest peaks in the United States en masse this summer to raise awareness and ...read more

ROCHESTER, N.Y. (April 9, 2008) – Nalgene® is well-regarded for its originality and ability to make bottles and containers crafted with very specific end uses in mind. To help consumers easily determine the bottle and material that is right for them, Nalgene has launched ...read more

Harrisburgh, PA (February 26, 2008) – The American Foundation for Children with AIDS (AFCA) and the American Alpine Institute are teaming up again to host Climb Up So Kids Can Grow Up. The global climb-a-thon will increase awareness of the pediatric AIDS pandemic and raise ...read more

BOSTON, MASS. (January 23,2008) -- Quiksilver has chosen CerconeBrownCurtis to launch its first-ever “Quiksilver Natural Selection: Jackson Hole All-Mountain Invitational.” The event will take place from January 30 to February 5, 2008, and will showcase the top 17 ...read more

The Challenge: Along with the Case Foundation, Parade Magazine is presenting America's Giving Challenge and awarding $50,000 to the top eight charities whose supporters have attracted the most unique donors to their cause.American Foundation for Children with AIDS, the organizers ...read more

Boulder, CO - GoLite announces the appointment of industry veteran Erika Bruhn to lead GoLite's marketing team. Erika brings over 10 years of experience in the outdoor industry to GoLite, most recently from KEEN, Inc. where Erika has played a strategic role in new product ...read more

Washington D.C. (November 19, 2007) - Just two weeks after finishing his nearly 7,000-mile “GoLite on the Planet” walk through the American West, Andy Skurka was in Washington D.C. to accept the National Geographic Adventure's “Adventurer of the Year” award. He will also ...read more

ROCHESTER, N.Y. (November 12, 2007) – Nalgene® Outdoor Products, part of Thermo Fisher Scientific Inc. and the leading hydration and storage container brand, today unveils three new vibrant high density polyethylene (HDPE) bottles. New bottle colors include red and orange, ...read more

Grand Canyon, AZ - EMBARGOED UNTIL 12 A.M. EDT, November 3, 2007 - Andy Skurka has done it! Skurka is the first person to complete the 6,875-mile Great Western Loop, an ambitious journey that links the West's long-distance hiking trails and traverses 12 National Parks. Skurka ...read more

Roosevelt, AZ (October 23, 2007) – With 6,535 miles behind him and 316 miles to go before he reaches his Grand Canyon goal, Andy Skurka has reached the final state in his long and challenging journey. Skurka, who set out from the Grand Canyon last April in an effort to bring ...read more

BOSTON, MASS. September. 12, 2007– Boston-based advertising and PR agency CerconeBrownCurtis is now the PR agency of record for adidas eyewear. The firm will represent adidas' sporting and prescription eyewear and sunglasses, with a particular emphasis on the launch of its ...read more

Boulder, CO (September 11, 2007) -- GoLite announces the appointment of industry veteran Andy Burgess to lead GoLite's apparel and equipment design team as Vice President of Design & Development. Burgess brings over 15 years of experience from premier outdoor brands, most ...read more

FOR IMMEDIATE RELEASESeptember 6, 2007Media contact:Noelle Guerin CerconeBrownCurtis 617.248.0680 ext. 10 [email protected],000-Mile Global Warming Walk Hits ColoradoWith Less Than A Thousand Miles to Go, Trek Becomes Race Against Snow, Failing Light and The Jagged Peaks ...read more

ROCK & ICE SPEAKER: "How Climbing Can Saves Kids Lives"AIDS Climb-a-Thon Founder To Speak At Outdoor Retailer Climbing Wall At 2:00 pm on Friday, August 10Salt Lake City, Outdoor Retailer Summer Market (June 6, 2007) - The founder of the word's first climb-a-thon for African AIDS ...read more

Modesto, CA (August 9, 2007) – Royal Robbins, a brand inspired by one of the world's greatest adventurers and environmentalist since the 1960's, today announced a new packaging program aimed at reducing greenhouse gas emissions caused by the production of conventional plastic. ...read more

ROCHESTER, N.Y. (August 8, 2007) – NALGENE® Outdoor Products, the leading hydration container brand, is proud to announce that they have been chosen by American Benchmark Press, publishers of ICONS OF THE AMERICAN MARKETPLACE: Consumer Brand Excellence as one of America's most ...read more

FOR IMMEDIATE RELEASEJuly 17, 2007Why Weight? For more information, contact:Noelle Guerin CerconeBrownCurtis PR617.248.0680 ext. [email protected]'s Line-up Proves Once Again That Nobody Knows More About Lessâ„¢GoLite, the world's premier producer of lightweight ...read more

FOR IMMEDIATE RELEASEJuly 11, 2007For more information, contact:Kim CoupounasGoLite, Boulder, [email protected] Taps Flanagan to LeadEuropean Apparel & Equipment SalesAs GoLite expands its presence in the international marketplace, the company is pleased to ...read more

On September 22 and 23, thousands of Americans are expected to climb mountains, hills and even stairs as part of the first-ever “Climb Up So Kids Can Grow Up” fundraiser. Held by American Foundation for Children with AIDS (AFCA) and the American Alpine Institute, the ...read more