Royal Robbins™ Hires New Sales Agency for Midwest Territory - SNEWS

Royal Robbins™ Hires New Sales Agency for Midwest Territory

Royal Robbins announces the hiring of a new sales representative agency, West Bay Trading Company known for their reliable, friendly account service, has 30 years of outdoor recreation experience with brands such as Teva, Marmot, Kelty and UGG.

“We've hired veterans in the business who bring a wealth of knowledge and expertise to the table,” said Jud Taylor, national sales manager, Royal Robbins. “Walt Mayer and Tom Meier, partners at West Bay Trading Company, are committed to giving the best service to our existing business while finding new exciting retail stores in the outdoor industry as well as boutique type stores. We are excited to see our business grow in the Midwest as our product line expands.”

Mayer and Meier
Walt Mayer, founder and partner of West Bay Trading Company, has 30-years of industry experience under his belt as well as significant contributions to the Midwest Retailer Association during his tenure. Walt has seen the outdoor industry grow from a niche market to a broader business while servicing an ever-changing and growing account base. Tom Meier, agency partner, brings 10 years of retail experience and a marketing degree to the Agency. Tom has well-rounded industry knowledge and the pulse on the territory, both equally important to continuing Royal Robbins positive momentum into 2007.

About West Bay Trading Company
West Bay Trading Company proudly represents world-class brands as well as up-and-coming brands. Their portfolio includes past and present clients such as Cascade Designs/MSR, Native Eyewear, Outdoor Research, Built NY, Teva, UGG, Simple, Sorel, Irish Setter, Marmot, Kelty, and Vasque. With a mix of industry knowledge, technical know-how, fresh ideas and old-school negotiation skills, West Bay Trading Company has a reputation for providing good, friendly service while seeing the bottom line results.

About Royal Robbins
Royal Robbins was founded in 1968 by one of the world's greatest adventurers, Royal Robbins himself. Royal and his wife Liz started the company to provide high-quality clothing and gear for the outdoors. All items were inspired by the vast beauty and freedom of their outdoor experiences. Because they truly lived their lifestyle, there was no division between performance and casual items. All clothing would be both functional as well as stylish. Royal Robbins continues their commitment to create innovative outdoor apparel, with the performance and multi-function necessary for today's high adventure lifestyle. For more information please visit


Royal Robbins™ Hires New National Sales Manager

Royal Robbins today announces the hiring of new National Sales Manager, Judson Taylor out of Seattle, WA. A seasoned outdoor industry veteran, Taylor's proven strengths in relationship management, leadership and direction, as well as strategic sales implementation are expected to more

Royal Robbins™ Hires New Sales Agency for Colorado and New Mexico

Royal Robbins today announces the hiring of their new sales representative agency, San Miguel Mountain Inc., of Steamboat Springs, Colorado. San Miguel Mountain's recent partnership with Thorn Luth expands the Agency's expertise in the outdoor market, providing Royal Robbins with more

Royal Robbins Announces New Eco-Friendly Packaging for Spring 2008

Modesto, CA (August 9, 2007) – Royal Robbins, a brand inspired by one of the world's greatest adventurers and environmentalist since the 1960's, today announced a new packaging program aimed at reducing greenhouse gas emissions caused by the production of conventional plastic. more

Royal Robbins international signpost: Athens, Sri Lanka, Kathmandu

Royal Robbins Celebrates 50 Years of Adventure

SAN FRANCISCO, Calif. (June 29, 2018) — Celebrating its 50th anniversary in 2018, Royal Robbins unveils its Spring 2019 collection of adventure-ready clothing aimed at avid travelers and outdoor enthusiasts. Poised for growth as a new member of the Fenix Outdoor family, Royal more

BRS Announces Acquisition of Royal Robbins, Inc.

BRS Announces Acquisition of Royal Robbins, Inc. NEW YORK, NY – December 31, 2012 - Bruckmann, Rosser, Sherrill & Co. (BRS), a New York-based private equity firm, announced today that it has acquired Royal Robbins, Inc. from Kellwood Company, a Sun Capital portfolio company. more

Royal Robbins® Joins Forces with Outlast Technologies, Inc.

January 17, 2006 – Boulder, CO. - Outlast Technologies, Inc. announces the launch of the new Royal Robbins® Jonathan Plaid shirt powered with Outlast, the original temperature-regulation technology. Royal Robbins®, a leading manufacturer of travel and outdoor apparel, has more

Royal Robbins™ Selects CerconeBrownCurtis as Agency of Record

BOSTON, MA (February 17, 2006) — One of the original emblems of outdoor performance apparel – Royal Robbins – has tapped CerconeBrownCurtis as agency of record responsible for its brand strategy, advertising, merchandising, publicity and promotions. The agency has been more

National, International Organizations to receive Royal Robbins Award

What– The First Annual Royal Robbins Awards to recognize organizations for their efforts to connect Americans to the land and instill an appreciation of our natural environment so future generations will have the opportunity to experience the outdoors. The awards are named in more

Fenix Outdoor International AG Acquires Royal Robbins

LOUISVILLE, Colo. - March 28, 2018  Fenix Outdoor International AG, a global player in branded outdoor apparel and equipment, announces that is has signed an agreement and acquired 100 percent of the U.S.-based outdoor and travel apparel company Royal Robbins. Consolidation will more