Royal Robbins™ Hires New Sales Agency for Midwest Territory

Royal Robbins announces the hiring of a new sales representative agency, West Bay Trading Company known for their reliable, friendly account service, has 30 years of outdoor recreation experience with brands such as Teva, Marmot, Kelty and UGG.

“We've hired veterans in the business who bring a wealth of knowledge and expertise to the table,” said Jud Taylor, national sales manager, Royal Robbins. “Walt Mayer and Tom Meier, partners at West Bay Trading Company, are committed to giving the best service to our existing business while finding new exciting retail stores in the outdoor industry as well as boutique type stores. We are excited to see our business grow in the Midwest as our product line expands.”

Mayer and Meier
Walt Mayer, founder and partner of West Bay Trading Company, has 30-years of industry experience under his belt as well as significant contributions to the Midwest Retailer Association during his tenure. Walt has seen the outdoor industry grow from a niche market to a broader business while servicing an ever-changing and growing account base. Tom Meier, agency partner, brings 10 years of retail experience and a marketing degree to the Agency. Tom has well-rounded industry knowledge and the pulse on the territory, both equally important to continuing Royal Robbins positive momentum into 2007.

About West Bay Trading Company
West Bay Trading Company proudly represents world-class brands as well as up-and-coming brands. Their portfolio includes past and present clients such as Cascade Designs/MSR, Native Eyewear, Outdoor Research, Built NY, Teva, UGG, Simple, Sorel, Irish Setter, Marmot, Kelty, and Vasque. With a mix of industry knowledge, technical know-how, fresh ideas and old-school negotiation skills, West Bay Trading Company has a reputation for providing good, friendly service while seeing the bottom line results.

About Royal Robbins
Royal Robbins was founded in 1968 by one of the world's greatest adventurers, Royal Robbins himself. Royal and his wife Liz started the company to provide high-quality clothing and gear for the outdoors. All items were inspired by the vast beauty and freedom of their outdoor experiences. Because they truly lived their lifestyle, there was no division between performance and casual items. All clothing would be both functional as well as stylish. Royal Robbins continues their commitment to create innovative outdoor apparel, with the performance and multi-function necessary for today's high adventure lifestyle. For more information please visit