Royal Robbins™ Hires New Sales Agency for Colorado and New Mexico

Outdoor Apparel Company Enlists San Miguel Mountain Inc. to Grow Distribution and Increase Sales in Key Markets

Royal Robbins today announces the hiring of their new sales representative agency, San Miguel Mountain Inc., of Steamboat Springs, Colorado. San Miguel Mountain's recent partnership with Thorn Luth expands the Agency's expertise in the outdoor market, providing Royal Robbins with a knowledgeable, reliable sales force and supplier for their Colorado and New Mexico territories. The Agency's 20 years of field rep retail experience will ensure excellent customer service, satisfaction and continued sales growth and distribution in the region.
“We've hired enthusiastic and knowledgeable veterans in the business,” said Bob Orlando, president, Royal Robbins. “Our continued goal is to provide the best service to retailers nationwide. With an excellent rapport and invaluable relationships in the outdoor industry, San Miguel Mountain Inc. are the guys to provide the best level of responsiveness and service on behalf of the Royal Robbins brand.”
A Dynamic Duo San Miguel Mountain Inc., opened in 1995 by Scott Harkins, specialized in fly fishing, representing high-quality lines such as Cloudveil Mountain Works, 3M Scientific Anglers and Idylwilde Flies. The Agency's partnership with Luth brought extensive outdoor brand experience to their portfolio ranging from Black Diamond Equipment to Merrell Footwear and Kelty. Both Harkins and Luth live, work, play and perform in the outdoor arena. Their diverse brand representation and passion for the outdoors make them the perfect fit for Royal Robbins, a brand built to inspire, celebrate and enable the true re-creation of oneself through all outdoor experiences.

About Royal Robbins
Royal Robbins was founded in 1968 by one of the world's greatest adventurers, Royal Robbins, the man. Royal and his wife Liz started the company to provide high-quality clothing and gear for the outdoors. All items were inspired by the vast beauty and freedom of their outdoor experiences. Because they truly lived their lifestyle, there was no division between performance and casual items. All clothing would be both functional as well as stylish. Royal Robbins continues their commitment to create innovative outdoor apparel, with the performance and multi-function necessary for today's high adventure lifestyle. For more information please visit