Gold’s Gym Enters Footwear Market with Vibram Partnership


Vibram To Develop Gold's Gym FiveFinger Cross Training Shoe in Collaboration With Gold's Gym Fitness Experts

Gold’s Gym, the world’s leading authority on health and fitness, has entered into a footwear partnership with global footwear company, Vibram. Gold’s Gym’s partnership with Vibram speaks to the spirit of innovation and passion for fitness that both companies share. Vibram, best known for their FiveFinger brand and premium rubber outsoles, will develop a Gold’s Gym FiveFinger cross training shoe in collaboration with Gold’s Gym Fitness Experts.


“The launch of a Gold’s Gym FiveFingers cross training shoe with Vibram offers another meaningful way for fitness enthusiasts to connect with the Gold’s Gym brand beyond the gym,” said Michael Cobb, chief marketing officer of Gold’s Gym. “Vibram’s footwear expertise is invaluable and we look forward to developing a shoe that maximizes function and form.”

Vibram gained widespread fame and success with their FiveFinger brand of shoes, which many fitness enthusiasts have adopted as their preferred footwear for a wide variety of exercises and workouts including running, watersports, cross training and even golf. Brand Sense Partners (BSP), the exclusive licensing agency for Gold’s Gym, negotiated and executed the footwear partnership.

“The Vibram FiveFingers 2017 collection and the Gold’s Gym partnership renews Vibram's dedication to (natural) fitness, indoors or outside,” said Peter von Conta, vice president of product design of Vibram. “For 10 years, Vibram FiveFingers has provided a natural platform for fitness that is lightweight, comfortable and places the user closer to the best of Vibram sole technology."

Vibram’s sales director, Chris Melton, continued, “the partnership between the two brands is inherent referencing back to the legendary photos from Gold’s Gym Venice where famous bodybuilders tended to workout barefoot. Vibram FiveFingers is a natural training tool for active people everywhere, indoors and outdoors, from weekend warriors to professional athletes.”

The Gold’s Gym FiveFinger shoe is slated to launch in early 2017 throughout North America.

About Gold’s Gym

Since 1965 Gold's Gym has built a Legacy of Strength − a legacy that goes back to the very first Gold's Gym in Venice, California. Fifty years later, Gold's Gym is the most recognized gym chain in the world with more than 700 locations in 38 states and 23 countries. Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3 million members worldwide, Gold's Gym helps all kinds of people achieve their potential through fitness. For more information, please, or

About Vibram

Vibram is recognized worldwide as the leader in high performance soles for outdoor, recreational, work and fashion footwear and is relied on by the world’s greatest climbers and athletes. Vibram soles have gone on to conquer Mt. Everest, K2 and a host of the world’s tallest peaks. Today, the company works with premium brands including Merrrell, Danner, La Sportiva, Lowa, Red Wing, Sperry, Scarpa, The North Face, and many more. Vibram’s FiveFinger line of shoes brings form and function together in a unique and unparalleled way, making it the perfect training tool for any pastime. Please visit us at or follow us and our innovative products and services on FacebookTwitterInstagram & Pinterest.

About Brand Sense Partners

Headquartered in Los Angeles, Brand Sense Partners, LLC (bsp) is a pioneering agency with a holistic approach to branding, design, licensing and business development working with many of the leading brands in the global marketplace by offering a suite of services which connect the dots between vision, voice, product and experience. (



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