DYNAFIT Partners with New Sales Reps to Support Growth in Three Territories


Boulder, Colo. (January 5, 2017) – DYNAFIT, the athletic mountain brand dedicated to delivering the best equipment and apparel for athletes to move fast and light in the mountains, announces the hire of three new sales representatives, effective immediately.

In the Pacific Northwest, DYNAFIT has appointed Thomas and Abby Seymour of Seymour Sales Group out of Bend, Oregon to service the growing territory. The husband-wife sales agency brings 15 years of collective knowledge, specializing in lifestyle, outdoor and active sports distribution channels.

“We pride ourselves in putting what we sell to good use,” says Seymour. “We truly embody the brand values of DYNAFIT on both a personal and professional level and are very excited to help realize the fantastic potential awaiting the DYNAFIT and Pomoca brands.”

Rick Randall from Breakaway Reps will assist with DYNAFIT sales in New England, and will also represent DYNAFIT fall/winter products and Pomoca in the Mid-Atlantic territory. Randall comes from a very diversified background with abundant experience in sales management, business development, marketing and consulting, and is supported by New Hampshire based associate rep Kelly Thomson.

Additionally, Dan Sims, Principle at DS Specialty Sports, will be representing DYNAFIT’s spring / summer offerings in the Mid-Atlantic, covering New York, New Jersey, Pennsylvania and Delaware. Sims began his independent sales agency in the cycling industry in 1989 and has since represented numerous brands across many channels including run, cycling, outdoor and ski.

“The three new additions to our national sales force brings an outstanding amount of collective experience, knowledge, relationships and positivity to our brands,” says Ross Herr, DYNAFIT’s North American Sales Manager. “We are thrilled to welcome Thomas, Rick and Dan to our team and look forward to all their momentum in such important territories for DYNAFIT.”

For more information about DYNAFIT, please visit www.dynafit.com

About Dynafit:

As the athletic mountain brand, DYNAFIT knows no compromise and is dedicated to delivering the best equipment and apparel for mountain athletes wanting to move fast and light in the mountain. Since the advent of the revolutionary “Low Tech” ski mountaineering binding over thirty years ago, DYNAFIT has been committed to developing the lightest and fastest most reliable gear for human-powered alpine pursuits in all season, enabling its customers to define and reach their Mountopia, DYNAFIT North America is park of Salewa North America, a subsidiary of the Oberalp Group, a family-owned business with global operations, specializing in premium outdoor consumer products. Boulder-based Salewa North American manages the USA/Canada sales, marketing, operations, distribution and customer service functions for the Salewa brand along with DYNAFIT (based in Munich, Germany), Pomoca (based in Aubonne, Switzerland), and rock climbing brand Wild Country (based in Tideswell, U.K.) www.dynafit.com