LONGMONT, COLO. (May 7, 2015) – Marketing, organizer of CLIF®Bar CrossVegas, announced today that CLIF Bar has committed to a two-year extension of its title sponsorship of CrossVegas, the first and largest championship cyclocross event that happens annually during the Interbike International Bicycle Expo in Las Vegas. CLIF Bar has been the event’s title sponsor since 2011, and this renewal extends its sponsorship of the cyclocross race through 2017.
CLIF Bar CrossVegas takes place Wednesday, Sept. 16, 2015 at Desert Breeze Soccer Complex in Las Vegas, following the first day of the Interbike tradeshow that is at Mandalay Bay Convention Center, Sept. 16 – 18. For the first time in its history, CLIF Bar CrossVegas has been selected as a Union Cycliste Internationale (UCI) World Cup Cyclocross event. An estimated 8 million television viewers will see the event worldwide including over 3.5 million households in the U.S. on the Universal Sports Network.
“CLIF Bar has been involved with CrossVegas since its launch in 2007 and their involvement has been key to CrossVegas’ evolution and sustained success,” said Brook Watts, CrossVegas founder and race director. “We value CLIF Bar’s long-term commitment to CrossVegas, which is critical to the advancement of the sport and its athletes.”
“CLIF Bar CrossVegas is a fun and authentic event where we can connect and engage with the cyclocross community and celebrate athletic adventure,” said Brooke Donberg, field-marketing manager at Clif Bar & Company. “Our partnership with this world-class event gives CLIF an opportunity to support riders and the audience with sports nutrition for sustained energy.”
As cyclocross participation and its fan base grows in the U.S., CLIF Bar CrossVegas will be in the spotlight globally with the event receiving UCI World Cup designation for 2015, the first ever outside of Europe. CLIF Bar CrossVegas offers racing opportunities for elite competitors from 15 nations, as well as recreational racers from the U.S., and spectating fun for even the most casual cyclocross fan. Food, beverages and a distinctly Las Vegas atmosphere have made it the biggest show of the cyclocross season.
Clif® Bar CrossVegas is organized by Watts Marketing Inc. of Longmont, Colo. and has become a fixture on the international cyclocross calendar. It is the largest cyclocross race outside of Europe and each September it attracts 10,000 spectators to Desert Breeze Soccer Complex in Las Vegas. Complete information including schedule, hotel information, sponsorship and admission is available at crossvegas.com. For more information, please connect with CrossVegas on Facebook, Twitter, Instagram and LinkedIn.
About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar.
Stephanie Forte, firstname.lastname@example.org c. 702.596.9866
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Forté PR for CLIF Bar CrossVegas