Buff, Inc.'s Bug Slinger™ celebrates "fish on the brain" lifestyle

Capturing the soul and energy of modern fly fishing, Bug Slinger™ includes summer UV styles, and Polartec® microfleece for winter

Santa Rosa, California (March 21, 2012)­ – For those with fish on the brain, Buff, Inc. proudly unveils the Bug Slinger™ collection for spring 2012.

Winner of “Best Apparel” at the 2011 International Fly Tackle Dealer trade show, Bug Slinger™ blends proven Buff® performance with bold and brash fly-inspired designs from the mind of creator Rob McAbee.

“The Bug Slinger™ Buff® is an indispensible piece of gear, something that’s prized as much for its technical prowess as for its appearance,” said Shirley Choi Brunetti, Vice President & General Manager, Buff, Inc. “Anglers have been coming to us for weather and sun protection for years. With the new Bug Slinger™ collection, we’re coming to them.”

McAbee’s Bug Slinger™ designs are truly museum-worthy, capturing both the energy and soul of modern fly fishing. His growing body of work has been honed on numerous projects in the angling world, including the International Fly Fishing Film Festival, Fly Nation TV, ToshBrown.com, Howler Bros., Fly Fusion magazine, Royal Wolf Lodge and Chicago Fly Fishing Outfitters, among others.

Equally at home stalking bonefish on the flats or chasing steelhead in January, the Bug Slinger™ Buff® collection features an array of sea- and stream-influenced patterns, with intricate patterning fueled by stoneflies, green drakes, tarpon, trout and other striking elements.

The Bug Slinger™ UV Buff® is made with moisture-wicking CoolMax®, and provides 95% UV Protection* as well as all-day comfort. Available styles include Naturals, Propaganda, Maori Hook, Glider, Sea King, Stonefly Max, Undercut, Kanji Trout, Colorblock Tarpon, and Meateater (MSRP $23).

When temperatures head south, however, the Reversible Polar Bug Slinger™ Buff® comes to the rescue with a Polartec® fleece lining for wind and weather protection. Available styles include Glider, Stonefly Max and Maori Hook (MSRP $33).

To learn more about Bug Slinger Buff® products, please visit http://www.buffusa.com/bugslinger. To browse the entire Buff® collection, or to locate a dealer, please visit buffusa.com.

About Buff, Inc.

Buff, Inc., located in Northern California, is a subsidiary of Original Buff®, SA Spain, and established its U.S. presence in 2003. Celebrating its 20-year anniversary, Original Buff® now distributes products in more than 60 countries across the globe. Buff® performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, GORE Windstopper®, and 100-percent natural Merino Wool. Watch how-to-wear demo videos and shop online at www.buffusa.com.

*Samples of fabrics have been tested for UV protection by AITEX and LEITAT – Textile Technology Institutes in accordance with the standard AS/NZS4399:1996 “Sun protective clothing—Evaluation and Classification,” results ranged from 93.3% to 96.7%, averaging 95% UV protection

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