Buff, Inc. saddles up with 2012 SRAM Gold Rusch Tour

Buff, Inc., the recognized creators of iconic multifunctional headwear, is saddling up with legendary mountain biker Rebecca Rusch for the 2012 SRAM Gold Rusch Tour.

Santa Rosa, California (for immediate release) – Buff, Inc., the recognized creators of iconic multifunctional headwear, is saddling up with legendary mountain biker Rebecca Rusch for the 2012 SRAM Gold Rusch Tour.

To be sponsored by Buff, Inc., for the second consecutive year, the 2012 SRAM Gold Rusch Tour is a seven-event series of mountain bike rides held throughout North America and Europe. Each event draws a roster of pro riders – headed by Rusch – who educate, engage, and ride with event attendees.

“As the three-time 24 Hour Solo Mountain Biking World Champion and three-time Leadville Trail 100 Women’s Champion, Rebecca is an inspiration both on and off the bike,” said Shirley Choi Brunetti, Vice President and General Manager Buff, Inc. “Her commitment to growing the sport is contagious, and provides the heart and soul for the Gold Rusch Tour.”

The 2012 SRAM Tour launched at the Sea Otter Classic last weekend in Monterey, Calif. Future stops on the 2012 SRAM Gold Rusch Tour include the Dirt Rag Dirt Fest in Raystown, Penn., (May 17-20); the Sun Valley Media Camp in Sun Valley, Idaho (June 4-9); “Wheel Girls” Mountain Bike Club in Sun Valley, Idaho (June-July); Kokanee Crankworx Dirty Girls Clinics in Whistler, B.C. (Aug. 13-19); and the Roc D’Azur Ladies Lounge & Dirty Girls Ride Clinics in Frejus, France (Oct. 10).

Rusch will also be a featured guest in the Buff® expo booth during the Levi’s Gran Fondo Ladies Lounge in Santa Rosa, Calif. (Sept 29). To see the full 2012 SRAM Gold Rusch Tour calendar and event descriptions, please visit www.goldruschtour.com.

In addition to support of the Gold Rusch Tour, the Buff® commitment to cycling can be seen in the brand’s extensive collection of Seamless Headband Buff® headwear. Specifically designed to comfortably wear under a helmet, the Seamless Headband Buff® is prized for its size and functionality as a helmet liner, headband or skullcap.

Made with CoolMax® Extreme, the Seamless Headband Buff® blocks 95-percent of UV rays, wicks sweat, keeps the skin cool in hotter months, and provides an extra layer of warmth when temperatures dip. Polygiene® silver ion treatment prevents odor-causing bacteria and keeps your helmet and headband smelling fresh.

To learn more about Buff® products, to shop online or to locate a dealer, please visit buffusa.com.

About Buff, Inc. // Buff, Inc., located in Northern California, is a subsidiary of Original Buff®, SA Spain, and established its U.S. presence in 2003. Celebrating its 20-year anniversary, Original Buff® now distributes products in more than 60 countries across the globe. Buff® performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, GORE Windstopper®, and 100-percent natural Merino Wool. Watch how-to-wear demo videos and shop online at www.buffusa.com.