Buff, Inc. athlete Rebecca Rusch brings Gold Rusch Tour to Colorado

Join the two-time Leadville Trail 100 winner at the second annual Beti Bike Bash

SANTA ROSA, Calif. (June 10, 2011)Buff, Inc. athlete and two-time Leadville Trail 100 winner, Rebecca Rusch, will play host and mentor at this weekend’s Beti Bike Bash in Lakewood, Colo.’s scenic Bear Creek Lake Park. The Beti Bike Bash is Colorado’s first women’s-only mountain bike race and marks the second stop on Rebecca’s year long Gold Rusch Tour, designed to pique women’s interest in the outdoors and cycling.

Rebecca is a Buff, Inc. sponsored athlete who has accomplished numerous feats with Buff® headwear under her helmet or around her neck. During the summer months, Rebecca’s go-to is the Seamless Headband Buff® because it fits comfortably under a helmet and performs as a headband or helmet liner. Made with CoolMax®Extreme, it blocks 95 percent of UV rays, wicks sweat, and keeps you cool.

Prior to Sunday’s race, Rebecca will host a screening of the 2010 “Race Across the Sky” documentary of the Leadville Trail 100 race with all proceeds benefitting Mountain2Mountain, International Mountain Biking Association (IMBA), and the Colorado Off-Road Mountain Bike Association (COMBA). The movie will screen Friday, June 10th at 7 PM.

In addition to the mountain bike race on Sunday, participants can attend Rebecca’s mountain bike clinic on Saturday, June 11th at the Bear Creek Lake Park race site. Rebecca and several other professional women’s racers will host a course pre-ride and Q&A session where they will answer questions about race tactics, techniques, nutrition, hydration and race preparation. Interested racers can preview Bear Creek Lake Park’s singletrack in a YouTube video here.

About Buff, Inc.

Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Approaching its 20-year anniversary, Original Buff now distributes products in more than 42 countries across the globe. Buff®performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and

sports, Buff®models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, GORE Windstopper®, and 100-percent natural Merino Wool. Watch how-to-wear demo videos on Buff, Inc.’s Youtube channel and for additional information visit the Buff, Inc. website.


Buff, Inc. announces 2011 sponsorship renewal of Rebecca Rusch

SANTA ROSA, Calif. (April 20, 2011)–Buff, Inc., known for stylish, versatile and innovative headwear, will sponsor two-time Leadville Trail 100 winner, Rebecca Rusch for a consecutive year. Since focusing her efforts exclusively on cycling, Rebecca has become one of the most ...read more

Buff, Inc. Announces Sponsorship of Endurance Athlete Rebecca Rusch

MEDIA CONTACT: Verde PRJulie Evans970.259.3555julie@verdepr.com SANTA ROSA, Calif. – Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, is pleased to announce its sponsorship of three-time reigning 24-Hour Solo Mountain Biking World Champion and ...read more

SRAM Gold Rusch Tour Hosts Ladies Lounge at Sea Otter Classic

Ketchum, ID – April 13, 2011-- Rebecca Rusch, the two-time Leadville Trail 100 Women's Champ and three-time 24 Hour Solo Mountain Biking World Champion, is kicking off the 2011 SRAM Gold Rusch Tour at the Sea Otter Classic April 14-16 in Monterey, California. The SRAM Ladies ...read more

Leadville 100 champ Rebecca Rusch to appear at Interbike Buff® booth

SANTA ROSA, CALIFORNIA - Fans of cycling legend Rebecca Rusch can get up close, can get personal, and can get an autograph from the four-time Leadville 100 champion and Buff® Ambassador at Interbike in Las Vegas later this month. At Interbike, Rusch will be signing a limited ...read more

Buff, Inc. saddles up with 2012 SRAM Gold Rusch Tour

Santa Rosa, California (for immediate release) – Buff, Inc., the recognized creators of iconic multifunctional headwear, is saddling up with legendary mountain biker Rebecca Rusch for the 2012 SRAM Gold Rusch Tour. To be sponsored by Buff, Inc., for the second consecutive year, ...read more

Rebecca Rusch Wraps Up Gold Rusch Tour with NYC Events

Rebecca Rusch, the three-time Leadville Trail 100 Women's Champion and three-time 24 Hour Solo Mountain Biking World Champion, announces the final stop in her SRAM Gold Rusch Tour with a number of events in New York City October 6-8th. Rusch will host a Meet and Greet and a free ...read more

Beyond Coastal Sun Care Sponsors World Champion Rebecca Rusch

Media Contact: Craig RandallVerde PR & Consulting craig@verdepr.com303-259-3555Salt Lake City, Utah (May 26, 2010) - Beyond Coastal, maker of sun care products for the outdoor lifestyle, is pleased to announce its sponsorship of three-time reigning 24-Hour Solo Mountain Biking ...read more

Beyond Coastal Sun Care supports Rebecca Rusch’s Ladies Lounge

SALT LAKE CITY, UT. –Beyond Coastal, manufacturer of clean, healthy sun care products for the outdoor lifestyle, is supporting cyclist Rebecca Rusch at the Sea Otter Classic’s “Ladies Lounge.” Sea Otter will also serve as the launch for Rebecca’s five city SRAM Gold Rusch Tour. ...read more

Buff, Inc. Sponsors Inaugural 24 Hours of Leadville Race

SANTA ROSA, Calif. (August 30, 2010) – Buff, Inc., the pioneering multifunctional headwear brand for athletes, is sponsoring the first ever 24 Hours of Leadville endurance mountain bike race in Leadville, Colorado September 4th and 5th. The 24 Hours of Leadville is a race ...read more