Benchmark Outdoor Outfitter Adds Sally Grimes as New Vice-President of Retail Operations & Marketing

Author:
Updated:
Original:

BLUE ASH, OH – The Benchmark Outdoor Outfitter announced today that Sally Grimes has been named the new Vice-President of Retail Operations & Marketing. Grimes brings 18 years of outdoor industry and small business management experience focused on marketing, operations, fundraising, and program development.

“With the recent explosion of interest in outdoor activities in the tri-state region as well as the booming adventure travel business, it’s an exciting time to be a part of such a well-respected local outfitter,” Grimes said.

As the former Executive Director of Outdoor Industries Women’s Coalition and Winter Wildlands Alliance, Grimes built two organizations from the ground up, leading substantial economic and social growth, increasing customer bases by nearly seven times, strengthening bonds between businesses and local non-profits, and quadrupling annual budgets and business incomes.

Before joining the Benchmark team, Grimes was responsible for the development and implementation of volunteer, event and education programs at the recently established REI in Cincinnati. Utilizing her expertise in community outreach and social media, Grimes established a network of solid relationships with outdoor-related nonprofits to fuel these highly successful programs.

Based in Blue Ash, Grimes will lead Benchmark’s retail operations and marketing sector, focusing on examining Benchmark’s customers’ needs and expectations and developing programs, events and a retail environment designed to deliver a high-quality and unique customer experience.

Benchmark CEO Burke Herron remarked, “We are very pleased and excited to join forces with such a well-respected, experienced and influential industry veteran as Sally. She has a real gift for inspiring people to get outdoors, growing the ‘Support Local’ movement; we look forward to seeing what she is capable of achieving!

A native of Indianapolis, IN and graduate of Indiana University, Grimes is married to Chris Chesak and they have two daughters, Lillian and Sylvia.

###

ADVENTURE STARTS HERE: Benchmark Outfitters has been the tri-state’s #1 choice for top-quality outdoor equipment and clothing since 1974. We feature a complete line of hiking, backpacking, climbing, paddling and adventure travel gear for the outdoor enthusiast. For nearly 40 years, we’ve been your first stop on the road to adventure.

Media contact:

Sally Grimes

W: 513-791-9453

C: 208-860-6370

sallyg@benchmarkoutfitter.com

Related

Camber Outdoors (formerly OIWC) Announces Rose Marcario, CEO and President of Patagonia, as its Thought-Leader Keynote Speaker at Outdoor Retailer Winter Market

BOULDER, Colo. – November 10, 2016– Camber Outdoors (formerly OIWC) is pleased to announce Rose Marcario, CEO and President of Patagonia, as the featured speaker at Camber Outdoors Thought-Leader Keynote at Outdoor Retailer Winter Market on Thursday, January 12, 2017 from 7 to 9 ...read more

New Media Preview Gives Journalist First Look at Innovative New Products and Gear at 2015 Outdoor Retailer Summer Market

FOR IMMEDIATE RELEASE New Media Preview Gives Journalist First Look at Innovative New Products and Gear at 2015 Outdoor Retailer Summer Market Outdoor Industries Women’s Coalition new Pitchfest program and winner highlighted at Media Preview San Juan Capistrano, CA, June 1, ...read more

MS Snews Photo

Mountainsmith Debuts New Line of Compact Trekking Poles at Outdoor Retailer Summer Market

Golden, CO (July 18, 2015) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— is debuting their 2017 line of compact, performance trekking poles at the 2016 Outdoor Retailer Summer Market (Booth #20015). Mountainsmith has climbed the ranks of ...read more

Outdoor Retailer Moves Winter Market Dates Into Early January Beginning in 2016

FOR IMMEDIATE RELEASE Outdoor Retailer Moves Winter Market Dates Into Early January Beginning in 2016 Show date change to January 7-10, 2016 pushes event ahead of final ordering deadlines SAN JUAN CAPISTRANO, CA –July 9 2015 – Show organizers for Outdoor Retailer, the largest ...read more

brightonprstoreimages1

Michigan Based Outdoor Retailer Expands

Summit Sports' Brighton, MI location announces a grand re-opening to celebrate a larger paddlesports selection through a store-within-a-store concept. Bloomfield Hills, MI (May 13, 2016) - Outdoor adventure and action gear retailers Summit Sports and Texas based Austin Canoe and ...read more

ACK_LOGO_black_circle_150dpi

Leading Outdoor Adventure Retailers Join Forces

Summit Sports and Austin Canoe and Kayak announce merger enabling all-season offers, immediate expansion and future growth Bloomfield Hills, MI (January 26, 2016) - Specialty outdoor gear retailers, Summit Sports and Austin Canoe and Kayak (ACK) announce the merger of the two ...read more

Pinneco_Logo_01

2013.07.31 - Pinneco Research Limited Exhibits at Outdoor Retailer Summer market 2013

Pinneco Research Limited Exhibits at Outdoor Retailer Summer market 2013 SALT LAKE CITY, UNITED STATES, 31 July - 3 August 2013 – Pinneco Research Limited exhibits their booth at the Outdoor Retailer Summer Market 2013 this past week. An under 27,000 overall attendance, 1,300 ...read more

AscentCRM Launches New Cloud Based Portal at Outdoor Retailer

New technology makes visibility of customers, segments and marketing effectiveness effortless. Boulder, CO, August 5th, 2014 – AscentCRM, a customer relationship marketing software and services company (previously a division of Leisure Trends), today announces the launch of a ...read more

Image placeholder title

Outdoor Retailer Winter Market - Day 2

2014 Outdoor Retailer Winter Market - Day 2 Day 1 at OR was full of surprises. We picked up great sponsorship opportunities with Lifestraw, Xeroshoes, and Typhoon Optics, we could only wait to see what Day 2 brought us. Boy, were we pleased Sea to Summit The day started with ...read more