The Voice nabs Best B2B Launch award at FOLIO:

SNEWS’ new trade magazine took home the trophy in a highly competitive category for “uncompromising journalism and gorgeous design.”
Publish date:
Folio Awards brochure on table in foreground with  with wine and desert and flowers blurred out in background. orange tablecloth

The FOLIO: Eddie and Ozzie Award ceremony took place in New York city.

At the FOLIO: conference in New York city this week, The Voice, the new independent outdoor industry trade journal published by SNEWS was awarded the Eddie Award for Best B2B Magazine Launch of the year. The highly coveted FOLIO awards honor “uncompromising journalism and gorgeous design.”

"The Eddie [for journalism] & Ozzie [for design] Awards recognize the pillars of magazine and digital publishing—outstanding journalism and content, photography, design, and the extremely talented people who produce it," said Caysey Welton, content director at Folio:, the 43-year old publishing B2B magazine.

The Voice issue #1 cover

The inaugural issue of The Voice, the best new B2B magazine in the land!

The Voice launched in January 2019 with a cover story that explored the power that REI wields within the outdoor landscape, plus features about elitism in our industry, counterfeit and copycat gear, and the results of SNEWS’ exclusive survey on sexual harassment and assault.

The Voice also won an Honorable Mention in the Best Editorial Use of Data category for “Sex, Power, and the Outdoor Industry” by data specialist Charlie Lieu.

“I’m so proud of this award,” said Kristin Hostetter, editor-in-chief. “Building this magazine from scratch was a huge and exhilarating challenge, and our whole team leaned into it with so much passion and energy. It’s so gratifying to see that work recognized by our peers in the publishing industry.”

Two women in black dresses standing in front of FOLIO: backdrop holding a glass award | Sharon Houghton and Kristin hostetter

The Voice Publisher Sharon Houghton and Editor-in-Chief Kristin Hostetter accepted the Eddie Award for Best B2B Launch magazine.

Active Interest Media took home a total of 6 awards

Congratulations to the other winners in the Active Interest Media (AIM family):

  • Climbing for Best Advertorial / Custom Content for Bite
  • Exit 205 for Custom Content / Marketing / Long Form Feature Edit
  • Angles Journal for Consumer, Essays & Criticism
  • Outboard for Consumer, Single Article, Enthusiast/Hobby

Read the full issue #2 of The Voice here.

Issue #3 in in the works

The next issue of The Voice will drop in late January. It’s packed with bold, diverse voices and tackles more big topics like how to win on (and beat) Amazon, our trade show crisis, racism and tokenism in the outdoor industry, the golden opportunity of e-bikes, and so much more.

If you’d like your brand to be featured in The Voice, please reach out to Casey Vandenoever at


The Voice issues #1 and #2 side by side on a wood table top

The Voice is a Folio Awards finalist

Indulge us for a moment, please: We're so proud to announce that our new independent, unfiltered, and engaged trade journal, The Voice, has earned nominations for Folio Magazine’s Eddie & Ozzie Awards. Our inaugural issue of The Voice, powered by SNEWS, is a finalist for two more

Hand holding magazine over grass. Coverlines include The Voice, Crushing Amazon and the artwork shows a skier in orange with a blue and white background

Read the digital issue of The Voice

“The best outdoor trade magazine…ever.” “Must-read for anyone in the outdoor industry.” “The Voice fearlessly tackles all of the outdoor industry’s biggest, most complicated topics.” These are just some of the comments that have rolled in about issue #1 and issue #2 of The more

three issues of The Voice fanned out on a wooden table

Subscribe to The Voice

The Voice drops in the first week of June and the second week of January (to coincide with the traditional Outdoor Retailer shows) so you can arm yourself with everything you need to hit the season running: big ideas and conversation starters, expert product knowledge, and a more

The Voice, a magazine cover mock up

The Voice: FAQ

What date will the first issue drop? Day 1 of the Outdoor Retailer show, January 30, 2019. How many days of issues? The Voice is not a daily show magazine. It’s a single premium magazine that is timed to drop at the the show. For digital daily show coverage, opinions, and more

The gear section of The Voice, magazine open to gear section, The Voice 50 with red Primus stove

Land a spot in The Voice 50

Got a hot new product for Fall/Winter 2020 that you want to get it in front of retailers and the rest of the outdoor industry? Give us all the details and you could earn a coveted spot in our highly-curated, crème de la crème product pick section, The Voice 50. Alert: You do not more

the voice brick wall 2

Welcome to The Voice, issue #2

At the Outdoor Retailer Snow Show in January, we were so thrilled to drop the first issue of The Voice, our independent, unfiltered, engaged outdoor industry trade mag to critical acclaim. Subscribe to The Voice And now, as Summer Market approaches, we’re busy working on issue more

the voice brick wall 2

We need your feedback on The Voice

As the leading outdoor industry trade publication, we strive to serve you, our readers. That's why we launched The Voice and that's why we're circulating the first reader survey. We want to know what you think, want, like, or dislike—we're asking for total, brutal honesty. The more