Active Interest Media

On July 1, 2020, Pocket Outdoor Media (POM), the leading endurance sports media platform, acquired SNEWS and many of our sister brands within Active Interest Media’s Active Living Group, including Backpacker, Ski, Climbing, Warren Miller, Yoga Journal, and others. Read the full ...read more

When it comes to ecommerce, few factors influence buying decisions as powerfully as reviews. Studies have shown that 95 percent of consumers read online testimonials before making final purchases. Traditionally, those reviews have existed in different channels—consumer reviews in ...read more

In a crazy way, remote working has brought us here at SNEWS and Active Interest Media (our parent company) even closer together. Throughout the crisis, our CEO, Andy Clurman, has hosted weekly town hall meetings to keep us all up to speed on everything from media industry trends, ...read more

The coronavirus crisis has ravaged small businesses across the globe, and those in the outdoor industry are no exception. If you own an outdoor startup, Catapult Innovation Labs, a startup accelerator owned by SNEWS' parent company, Active Interest Media, has devised a means of ...read more

During this period of quarantining, self-isolating, and social distancing, there's only so much binge watching a person can do. It's nice to veg out for while, but after a couple of weeks (or days), the urge to get moving sets in.  Active Interest Media has temporarily made a ...read more

The aisles were rocking on Day 1 of Outdoor Retailer Snow Show 2020. Here’s just some of what went down. Have a news tip? Email us at snewsedit@aimmedia.com. Stay up to date and get Industry Buzz delivered to your inbox by signing up for our newsletter. Some hard truths: The ...read more