How to Sell: Water Filtration and Treatment Systems

While glacial mountain springs and streams conjure up images of pure water, that isn’t always the case. What hikers can’t see in their water can harm

Most backpackers carry about 2-3 liters of water with them at a time, which means if they’re going out for more than a day, they’ll need to collect new water in the field.


While glacial mountain springs and streams conjure up images of pure water, what hikers can’t see in their water can harm them.

Help your customers make sure the water they drink in the backcountry is clean and safe by reading our latest Retail College chapter on how to sell water filter and treatment options.

Learn about the dangers of protozoa, bacteria and viruses, the difference between filtering and treating water, and which practices are best in certain situations.

A printed version of this digital flipbook was mailed to more than 1,000 specialty retail shops in April and it is one in a series of special Retail College How To Sell chapters the SNEWS team produces.

If you would like your store's name added to our mailing list to receive future training chapters, or if you are a manufacturer and would like to find out how you can work with SNEWS in producing a future "How To Sell" guide, contact our sales and marketing director, Elizabeth Averbeck at

Featured image on homepage taken by Lisa Town



How to Sell: Water-Treatment Systems

A SNEWS® Training Center article written by the editors of SNEWS® The Basics • Know your customers' needs • Ease of use and convenience matters • Field maintenance may be important • Speed of water delivery is key • Water filtration and water purification -- there is a difference more


How to Sell: Water-resistant Down

Spring is around the corner, and for many parts of the country that means rain. So there's no better time to introduce your customers to the advancements in water-resistant down, and the increasing lineup of sleeping bags, jackets and accessories with the technology. Read this more


How to Sell: Sun-Protective Clothing

Teach your customers how to shield themselves from harmful rays by upgrading their apparel — their first line of defense — to UPF-rated sun-protective clothing. Read this SNEWS Retail College to learn about the technology behind UPF-rated clothing, and why your customers need it more

MSR Mini Works Ex Filter

Retail skills: Learn how to sell water treatment devices

The last thing you (or your customers) want is to get a water-borne illness during or after a great adventure, so understanding the various types of backcountry water treatment devices critical. With SNEWS’ Retail College: How to Sell Water Treatment online course, sales more

How to Sell Winter Safety

How to Sell: Winter Safety

With more skiers, snowboarders and hikers venturing into the snow-laden backcountry and sidecountry, winter safety gear innovations and sales are on the rise. As the holiday shopping season begins, get a refresher course on the latest winter safety technology and selling tips more


How to Sell: Sleeping Bags

New advancements in insulation, construction, temperature ratings and design have altered the landscape for sleeping bag options for your customers. Help them find the perfect bag in today’s market with this SNEWS Retail College chapter on sleeping bags. Sleeping bags have more

How to Sell: Sleeping Bags

If there’s one thing all outdoor adventurers need it’s the right sleeping bag to keep them warm, comfortable and happy when tucked in. That’s where this chapter of the SNEWS® Retail College comes in. Filled with all the basics about sleeping bag construction and insulation more

How to Sell: Packs

The right pack makes or breaks people’s experience in the outdoors. They can have all the perfect gear – sleeping bag, tent, stove, jacket and layers – but if the pack they use to carry the load is uncomfortable or unsuited for the adventure, they’re likely to be in for an more


How to Sell: Insulation

The desire to stay warm in cold temperatures is a top draw of customers to your outdoor specialty shop. Whether they’re seeking a warmer jacket, sleeping bag or accessory item, read this Retail College chapter to help them match the right type insulation to their activities, more