How to Sell: Water-resistant Down

Today’s down isn’t afraid of water. Read our latest Retail College chapter to find out how nature’s best insulator has become water-resistant — and why it’s time to shift your customers’ down paradigm.
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Today’s down isn’t afraid of water. Read our latest Retail College chapter to find out how nature’s best insulator has become water-resistant — and why it’s time to shift your customers’ down paradigm.

Spring is around the corner, and for many parts of the country that means rain.

So there's no better time to introduce your customers to the advancements in water-resistant down, and the increasing lineup of sleeping bags, jackets and accessories with the technology.

Read this SNEWS Retail College chapter to find out how nature’s best insulator has become water-resistant — and why it’s time to shift your customers’ down paradigm.

A printed version of this digital flipbook was mailed to more than 1,000 specialty retail shops and it is one in a series of special Retail College How To Sell chapters the SNEWS team produces.

If you would like your store's name added to our mailing list to receive future training chapters, or if you are a manufacturer and would like to find out how you can work with SNEWS in producing a future "How To Sell" guide, contact our sales and marketing director, Elizabeth Averbeck at eaverbeck@aimmedia.com.

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