Temperature ratings are the first and most visible cue to customers shopping for sleeping bags. But just because a bag is rated 20 degrees doesn’t mean it will keep them warm at 20 degrees, or even 40 degrees.
Never allow customers to purchase a sleeping bag if their decision is based solely on ratings. Still, sleeping bag temperature ratings provide a reference and starting point for the conversation.
Read this SNEWS Retail College chapter to learn how the latest ratings are measured, plus how variables in insulation, construction, user, environment and accessory gear can skew the reality of those ratings.
You can access the digital version for free online and on your iPad or iPhone. A printed version of this digital flipbook was mailed to more than 1,000 specialty retail shops in June 2012, and it is one in a series of special Retail College How To Sell chapters the SNEWS team produces.
If you would like your store's name added to our mailing list to receive future training chapters, or if you are a manufacturer and would like to find out how you can work with SNEWS in producing a future Retail College "How To Sell" guide, contact our sales manager, Elizabeth Averbeck at email@example.com.