How to Sell: Sleeping Bags

Amid the all the piles of sleeping bags in your store, there is likely an ideal one for nearly every customer. Matching up your customer to the perfect bag really isn't that hard if you get to know your customer's needs, and then match those up with what you know about sleeping bags. Begin with what kind of insulation, then what temperature range, and finally what size. Get the bags down and, along with a sleeping pad on the floor, encourage your customers to get in and conduct trial slumbers. The following are a few details to be sure you cover with your customer to ensure they have the best sleeping experience in the bag you're planning on selling them:
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New advancements in insulation, construction, temperature ratings and design have altered the landscape for sleeping bag options for your customers. Help them find the perfect bag in today’s market with this SNEWS Retail College chapter on sleeping bags.

Sleeping bags have become a hot commodity among outdoor manufacturers of late. Outdoor brands are flocking to the sector as new technologies in insulation, construction, temperature ratings and design allow for a wider variety of options for consumers.

In insulation, it isn’t just a decision between down versus synthetics any more now that water-resistant down and super-charged synthetics have entered the picture. The latest sleeping bag construction, shapes and designs have turned to vertical baffles and high-tech quilt- and bag-pad combos. And sleeping bag temperatures have gone European with most brands now following EN ratings.



With all the new options, you might find your customers staring into a sea of sleeping bags on your retail racks. Read this SNEWS Retail College chapter to learn all that's new in sleeping bags.

You can access the digital version for free online and on your iPad or iPhone. A printed version of this digital flipbook was mailed to more than 1,000 specialty retail shops in October 2012, and it is one in a series of special Retail College How To Sell chapters the SNEWS team produces.

If you would like your store's name added to our mailing list to receive future training chapters, or if you are a manufacturer and would like to find out how you can work with SNEWS in producing a future Retail College "How To Sell" guide, contact our sales and marketing director, Elizabeth Averbeck at eaverbeck@aimmedia.com.

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