How to Sell: Insulation

Be it jackets, sleeping bags, clothing or accessories, when it comes to providing warmth for your customers, knowing what insulation to guide them to is key. Fleece, wool, synthetic and down can all do the trick, but each have particular strengths and weaknesses. That’s where this chapter of the SNEWS® Retail College comes in. SNEWS helps you break down the differences so your sales team can lead consumers to their best source of warmth.
Author:
Publish date:

Be it jackets, sleeping bags, clothing or accessories, when it comes to providing warmth for your customers, knowing what insulation to guide them to is key. Fleece, wool, synthetic and down can all do the trick, but each have particular strengths and weaknesses. That’s where this chapter of the SNEWS® Retail College comes in. SNEWS® helps you break down the differences so your sales team can lead consumers to their best source of warmth.

Retail_College_Cover_Insulations_HTS.gif

Choosing the right insulation for the customer has a lot to do with the person’s intended activity and the environment they will be in. Even at the same temperature, insulation needed for an outdoor winter run is different than insulation needed for sitting around camp. If you understand the way people lose heat, what activity they are pursuing and where, you’ll be set to match them to the right insulation. With this How To Sell guide, your team will not only be in the know, they'll be able to correctly advise your customers on which insulations will be best for them. Click on the image to the right or simply click here to access the easy-to-read digital flip training guide to selling Insulation, written by SNEWS Senior Writer David Clucas.

A printed version of this digital flipbook was mailed to more than 1,000 specialty retail shops in late October 2011, and it is one in a series of special Retail College How To Sell chapters the SNEWS team will be producing through the rest of the year.

If you would like to have your store's name added to our mailing list to receive future training chapters, or if you are a manufacturer and would like to find out how you can work with SNEWS in producing a future "How To Sell" guide, contact our sales manager, Elizabeth Averbeck at eaverbeck@aimmedia.com.

Related

RetailCollege_Insulation2013_Cover.jpg

How to Sell: Insulation

The desire to stay warm in cold temperatures is a top draw of customers to your outdoor specialty shop. Whether they’re seeking a warmer jacket, sleeping bag or accessory item, read this Retail College chapter to help them match the right type insulation to their activities, ...read more

How to Sell: Packs

The right pack makes or breaks people’s experience in the outdoors. They can have all the perfect gear – sleeping bag, tent, stove, jacket and layers – but if the pack they use to carry the load is uncomfortable or unsuited for the adventure, they’re likely to be in for an ...read more

RetailCollegeSleepingBags2012.jpg

How to Sell: Sleeping Bags

New advancements in insulation, construction, temperature ratings and design have altered the landscape for sleeping bag options for your customers. Help them find the perfect bag in today’s market with this SNEWS Retail College chapter on sleeping bags. Sleeping bags have ...read more

How to Sell: Sports Bras

Women are constantly in search of a better fitting, supportive sports bra. Armed with the SNEWS® Retail College Sports Bra chapter on fit tips, design features, bra “anatomy,” sizing and measuring, everyone can be an expert. Despite what everyone may think, many women aren’t as ...read more

How to Sell: Winter Safety

With more skiers, snowboarders and hikers venturing into the snow-laden backcountry and sidecountry, winter safety gear innovations and sales are on the rise. As the holiday shopping season begins, get a refresher course on the latest winter safety technology and selling tips ...read more

RetailCollegeSleepingBagConstruction.jpg

How to Sell: Sleeping Bag Construction

There’s more to a good sleeping bag than insulation. Managing the fill efficiently to maintain and move body warmth is just as important. From the latest baffle orientations to zippers, read this SNEWS Retail College to find the best bag for your customer. Use this how to sell ...read more

How to Sell: Sleeping Bags

If there’s one thing all outdoor adventurers need it’s the right sleeping bag to keep them warm, comfortable and happy when tucked in. That’s where this chapter of the SNEWS® Retail College comes in. Filled with all the basics about sleeping bag construction and insulation ...read more

RetailCollege_WaterResistantDownFeat

How to Sell: Water-resistant Down

Spring is around the corner, and for many parts of the country that means rain. So there's no better time to introduce your customers to the advancements in water-resistant down, and the increasing lineup of sleeping bags, jackets and accessories with the technology. Read this ...read more

Trail_Run_Footwear_072911.gif

How to Sell: Trail Running Shoes

If there’s one thing all trail runners need it’s the right pair of shoes to keep them comfortable and protected. That’s where this chapter of the SNEWS® Retail College comes in. Filled with all the basics about shoes and fit, it’ll make every salesperson feel more confident when ...read more