How to Sell: Insulation

Learn how to match your customer to the right insulation in jackets and sleeping bags with this SNEWS Retail College. Get up to speed on the latest down, wool and synthetic fills, including new water-resistant down.
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The desire to stay warm in cold temperatures is a top draw of customers to your outdoor specialty shop.

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Whether they’re seeking a warmer jacket, sleeping bag or accessory item, read this Retail College chapter to help them match the right type insulation to their activities, environments and personal preferences.

Your goal with the customer is to tell the technical side of the story, and explain why the specialty outdoor insulation products in your store are specifically geared to match their needs and outperform the increasing amount of imitators.

A printed version of this digital flipbook was mailed to more than 1,000 specialty retail shops in March and it is one in a series of special Retail College How To Sell chapters the SNEWS team produces.

If you would like your store's name added to our mailing list to receive future training chapters, or if you are a manufacturer and would like to find out how you can work with SNEWS in producing a future "How To Sell" guide, contact our sales and marketing director, Elizabeth Averbeck at eaverbeck@aimmedia.com.

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