How to Sell: Winter Safety - SNEWS

How to Sell: Winter Safety

With more skiers, snowboarders and hikers venturing into the snow-laden backcountry, winter safety gear innovations and sales are on the rise.
Author:
Updated:
Original:

With more skiers, snowboarders and hikers venturing into the snow-laden backcountry and sidecountry, winter safety gear innovations and sales are on the rise.

How to Sell Winter Safety

As the holiday shopping season begins, get a refresher course on the latest winter safety technology and selling tips with this free SNEWS Retail College chapter we published late last winter. It provides the background on the latest gear from beacons to airbags, how to sell them and, most importantly, how to supply awareness and education that could save a life.

A printed version of this digital flipbook (click left was mailed to more than 1,000 specialty retail shops and it is one in a series of special Retail College How To Sell chapters the SNEWS team produces.

If you would like your store's name added to our mailing list to receive future training chapters, or if you are a manufacturer and would like to find out how you can work with SNEWS in producing a future "How To Sell" guide, contact our sales and marketing director, Elizabeth Averbeck at eaverbeck@aimmedia.com.

Related

How to Sell: Winter Safety

With more skiers, snowboarders and hikers venturing into the snow-laden backcountry and sidecountry, winter safety gear innovations and sales are on the rise. As the holiday shopping season begins, get a refresher course on the latest winter safety technology and selling tips ...read more

RetailCollege_PortablePower_Dec2013_Thumb

How to Sell: Portable Power

There’s no stopping this generation of consumers. They’re going to bring their electronics outdoors. Smartphones, tablets, video cameras, lighting, Bluetooth speakers and GPS devices are becoming essential gear in packs and at campsites. While this may be to the chagrin of ...read more

How to Sell: Winter Trekking Poles

Some customers might not know a thing about winter trekking poles, but it’s a good thing you do after you read one of our December 2012 Retail College chapters: “How to Sell Trekking Poles. Learn a few new trekking pole selling tips with this free SNEWS Retail College chapter we ...read more

howtosellsummerwoolThumnail

How to Sell: Merino Wool for Summer

Help bust the myth. Merino wool socks and apparel can be top performers in the summer, too. But not all wool is alike. Read this Retail College chapter to find out how the best wool products tackle the heat for your customer. A printed version of this digital flipbook (click to ...read more

RetailCollege_Jan2014_Thumb

How to Sell: Outdoor and Travel Underwear

No reason to blush when selling underwear at outdoor retail. Next-to-skin boxers, briefs, thongs and bikini bottoms are just as important as any other technical layer. Read this Retail College chapter to find out how to make this add-on sale to adventure travelers, ...read more

RetailCollegeSleepingBags2012.jpg

How to Sell: Sleeping Bags

New advancements in insulation, construction, temperature ratings and design have altered the landscape for sleeping bag options for your customers. Help them find the perfect bag in today’s market with this SNEWS Retail College chapter on sleeping bags. Sleeping bags have ...read more

Retail_College_Cover_Insulations_HTS.gif

How to Sell: Insulation

Be it jackets, sleeping bags, clothing or accessories, when it comes to providing warmth for your customers, knowing what insulation to guide them to is key. Fleece, wool, synthetic and down can all do the trick, but each have particular strengths and weaknesses. That’s where ...read more

hydration image by Lisa Town

How to Sell: Water Filtration and Treatment Systems

Most backpackers carry about 2-3 liters of water with them at a time, which means if they’re going out for more than a day, they’ll need to collect new water in the field. While glacial mountain springs and streams conjure up images of pure water, what hikers can’t see in their ...read more

How to Sell: Sleeping Bags

If there’s one thing all outdoor adventurers need it’s the right sleeping bag to keep them warm, comfortable and happy when tucked in. That’s where this chapter of the SNEWS® Retail College comes in. Filled with all the basics about sleeping bag construction and insulation ...read more