Keep up by reading Industry Buzz. Here are today's top headlines:
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- Trend setters: The fashion industry is taking fashion tips from...the outdoor industry? It's weird to us too, but high fashion brands—like Fila's launch of 140 nature-inspired pieces—have drawn to Patagonia, The North Face, Teva, and others. Data from market research provider Euromonitor International suggests that outdoor apparel could grow 9.4 percent in the U.S. from 2018 to 2023—$198.8 billion to $217.4 billion.
- Eighteen mountain communities in six western states saw 4.5 percent less lodging visitors this June compared to June 2018, and the decline is part of a slight negative trend even though average daily rate for the month was up 3.1 percent. The decline led to a 1.6 percent drop in revenue, according to The DestiMetrics’ monthly Market Briefing released yesterday by Inntopia.
- Govs and rec: The National Governors Association is launching a new Outdoor Recreation Learning Network in partnership with governors and state outdoor recreation directors. How many more states will join the OREC movement? Nevada, Wisconsin, and now Virginia already have.
- Photo gallery: Virginia Gov. Ralph Northam announced the creation of a new Office of Outdoor Recreation this week. See him paddling in Carvins Cove Natural Reserve in celebration.
- Sports bags fly free: Delta Airlines this week decided to eliminate the $150 fee for bikes as well as all oversized sports gear, such as skis. The 50-pound weight limit still applies. ""Delta customers traveling with surfboards, bicycles, golf clubs, scuba gear and other large-sized sporting equipment will now be allowed to check them as part of their standard baggage allowance."
- The North Face and Girl Scouts of the USA are introducing 12 new badges and programming to introduce 1.7 million active Girl Scouts to hiking, trail running, snow sports, and climbing. Girls will have a choose to either take the hike or trail run courses as Brownies, and winter camp or learn climbing skills as Ambassadors.
- Tecnica is restructuring its North American structure, specifically Canadian leadership, as part of its global initiative to integrate strategic markets around the world. Tecnica Group Canada will continue to operate as an independent subsidiary but now as part of a North American organization led by Tecnica Group USA President & CEO Chris Licata
- Decathlon, the sporting goods brand well known in Europe, is opening another major brick and mortar store in the Bay Area after debuting last year in San Francisco. “Bay Area residents are looking to buy smart when it comes to their outdoor and sports gear,” added Sophie O'Kelly de Gallagh, COO of Decathlon USA.
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