Industry headlines: Intriguing reads from around the web

Forrest Fenn treasure update: The identity of the man who found Forrest Fenn’s iconic hidden treasure has been revealed. [Outside Online]

The pandemic nature craze isn’t over: The CEO of L.L.Bean discusses why the rise in outdoor recreation this year will continue into 2021. [CNBC]

Pushing avy education: Colorado’s winter tourism ads will help accomplish a new goal this season: pushing backcountry avalanche education. [The Colorado Sun]

Growing outdoor startups: An accelerator program in North Carolina has selected nine new outdoor companies to help grow. [WRAL TechWire]

California campgrounds close: Many campgrounds and national park lodgings in the Golden State closed this weekend to comply with new stay-at-home rules. [The Los Angeles Times]

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A hike with OIA's Lise Aangeenbrug: We got outside with the executive director of OIA to chat about the future of her organization and how the industry has adapted to the pandemic.

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A view of Yosemite Valley with snow-covered trees and dark clouds in the sky.

Industry Buzz: L.L.Bean goes wholesale, Great American Outdoors Act, an environmentally friendly bank account, Honey Stinger moves into new offices, BACKPACKER TV

L.L.Bean wades into U.S. wholesale: The legacy brand has announced that, for the first time, it will enter into wholesale partnerships in the U.S.—starting with Nordstrom, Staples, and the sporting goods store Scheels. [Business Insider] Coronavirus in Yellowstone: Tests have more

A snow-covered mountain beside a pine forest with autumn colors, and a calm lake.

Industry Buzz: Addressing intolerant language, national park danger, the future of outdoor, discussing diversity with a congressman, small town activism

Industry headlines: Intriguing reads from around the web Yeti Cycles updates its language: In response to concerns about insensitivity toward Indigenous communities in the U.S., the brand will soon drop the word “tribe” from all its marketing material and brand language. more


Industry Buzz: Great American Outdoors Act, national park updates, National Trails Day, rewilding Patagonia

Industry headlines: Intriguing reads from around the web Outdoor companies speak up: Patagonia, L.L. Bean, The North Face, and others publicly joined OIA in calling for the passage of the Great American Outdoors Act. [The Hill] Support the effort yourself: Sign this letter from more

Two hikers approaching Mount Everest

Industry Buzz: Pieps avy beacon faces scrutiny, Nepal closes Everest access, inside the Bureau of Land Management chaos, the fate of Best Made, Smartwool helps good causes

Industry headlines: Intriguing reads from around the web Avalanche beacon under scrutiny: A popular piece of avalanche safety equipment, the Pieps DSP Sport beacon, faces claims of malfunction from customers. Some are urging Black Diamond, which acts as a North American more

A shadowy mountain in fog with a lone figure standing in the mist

Industry Buzz: National Forests close, racism on the trail, bike assembly fees, OIA needs your input, the shift toward lower-priced gear

Industry headlines: Intriguing reads from around the web A tragic loss: Janette Heung, former deputy director at the Colorado OREC office, died in a climbing accident in Wyoming this weekend. Our hearts go out to her family, friends, and colleagues. Fires ravage California: The more


Industry Buzz: Malcolm Daly, REI x West Elm, recycling examined, protect mountain economies, Nikki Smith

Industry headlines: Intriguing reads from around the web Update on Malcolm Daly: Our colleague is still doing well and making progress. Thanks to the generosity of his therapists, he will receive another 30 days of care before being discharged. Also, today is his birthday! Show more


Industry Buzz: In Solidarity Project grants, virtual Tour de France, L.L.Bean opens new locations, woman hospitalized in Yellowstone

Industry headlines: Intriguing reads from around the web Grants for marginalized communities: In Solidarity Project, the organization that oversees the Outdoor CEO Diversity Pledge, has announced a grant program to support underrepresented and underserved people in the outdoors. more

Purple flowers in a mountain meadow with a blue sky.

Industry Buzz: Squaw Valley changes name, Hipcamp buys competitor, 330-mile hike, cashing in on #VanLife, gear shortages

Industry headlines: Intriguing reads from around the web Squaw Valley to change name: The California ski resort will rebrand in response to renewed focus on insensitive language in the outdoor industry. [The Inertia] Hipcamp completes acquisition: The San Francisco-based startup more

Fire burning on a forest floor, sending up white smoke.

Industry Buzz: Emily Harrington's climbing record misreported, what backpacking lost in the CA wildfires, new Black Diamond location, a film premier to put on your calendar

Industry headlines: Intriguing reads from around the web An error in the press: News outlets around the world misreported Emily Harrington's El Cap record last week, incorrectly stating that she was the first woman to free climb the iconic big wall in less than 24 hours. In more