Lise Aangeenbrug is the executive director of Outdoor Industry Association. Before taking on this roll she served as the executive director of Outdoor Foundation, OIA's philanthropic arm that focuses on boosting participation in outdoor activities.
Let's get this out of the way first: The election of Joe Biden as the nation's 46th president is, without question, a positive development for the outdoor industry. If enacted, the likely policies of a Biden presidency—including forward-thinking climate action, greater public ...read more
How do I apply for a paycheck protection loan? What if I have to furlough employees? How do I pivot my manufacturing to make PPEs? What if I have to close my business? These are the types of questions the Outdoor Industry Association fielded when its 1,300 member businesses ...read more
Lise Aangeenbrug’s first day as executive director of Outdoor Industry Association was March 4, 2020. Less than one week later, our country was in the throes of the coronavirus pandemic. It wasn’t exactly what she signed up for. Just over one month into her new gig as the leader ...read more
Outdoor Retailer, the largest outdoor trade show in the country and a cardinal event on the industry's annual calendar, cancelled its annual Summer Market Thursday as a precautionary measure against the spread of coronavirus. Outdoor Retailer released the following statement: ...read more
After a six-month search, Outdoor Industry Association (OIA) has announced its next executive director. Aangeenbrug currently serves as executive director of the Outdoor Foundation, OIA’s philanthropic arm that focuses on getting kids and families outside. OIA vetted almost 400 ...read more