Hope you're all recovering from the show. Here are the headlines to get your week started.
Calling all leaders: The OIA Board of Directors has released a call for nominations of new board members. The organization is seeking up to four directors and has made clear that it wants diversity in its leadership. “Women, ethnically and racially diverse individuals and those representing the LGBTQ community” are encouraged to apply.
Match made in heaven: OIA has announced a first-of-its-kind partnership with three universities—Utah State University, University of Colorado at Boulder, and Western Colorado University—to provide educational opportunities on public policy, increasing outdoor participation, sustainable business innovation, and other topics vital to the long-term success of our industry.
A new wave of waste: A significant uptick in plastic waste will hit the planet in the coming years, experts say, as oil and gas giants like ExxonMobil and Shell ramp up their production of single-use plastic to offset potential slumping demands for fossil fuels. If your company is committed to reducing single-use plastic, join the Plastic Impact Alliance.
Strength in unity: Four of the leading champions for diversity, equity, and inclusion in the outdoor industry—Camber Outdoors, the Outdoor Industry Association, Snowsports Industries America, and Outdoor Retailer—have signed an agreement that formalizes each organization’s commitment to “using resources and connections to…facilitate the snow sports and outdoor industries to become more inclusive, equitable and diverse workplaces.”
Walking the walk: Clif Bar & Company has signed the Ellen MacArthur Foundation Global Commitment to help eliminate plastic waste across the world. By 2025, 100 percent of the company’s packaging will be reusable, recyclable, or compostable and 25 percent of the plastic used in packaging will be made with renewable or recycled materials.
Too fat to ski: "I’ve been sized out of hiking, camping, skiing, skating, snow-shoeing; honestly most of winter, simply because I cannot find apparel to keep my body warm and dry." [The Cut]
In case you missed it: Still buzzing from last week’s Outdoor Retailer Snow Show? We reported all week from the show floor, covering the OIA’s announcement of its new Climate Action Corps, Amazon’s effect on the outdoor industry, a keynote presentation from Camber Outdoors, and more. For a full recap, read the complete Industry Buzz from days one, two, and three of the show.
Happening now: We hear SIA's on-snow demo is getting dumped on.
A fresh partnership: Ruffwear has teamed up with Charleston-based Groundswell PR as its new agency of record. Groundswell plans to build an “integrated communications strategy, increasing industry and consumer awareness around Ruffwear’s trailblazing quality designs.”
Troubling trend: The 2019 Outdoor Participation Report, a 20,000-person survey published by the Outdoor Foundation on the state of the industry, showed that nearly half of Americans didn’t get outside for recreation in 2018. More concerning still: Among 6- to 12-year-old children, outdoor recreation numbers have decreased four years in a row.