Fitness area to grow by 30 percent at 2014 Consumer Electronics Show

A surge in fitness electronic products and consumer demand is propelling the category to one of the fastest-growing sectors in tech.
Author:
Updated:
Original:

Fitness is a hot-and-fast-growing trend among the techie crowd.

The Consumer Electronics Association announced Thursday that its digital fitness zone at the high-profile Consumer Electronics Show (CES) is expected to grow by 30 percent for the 2014 edition, Jan. 7-10, in Las Vegas.

The FitnessTech zone at CES, which focuses on latest technologies for the sports and fitness enthusiast, will expand to 11,500 square feet and showcase more than 75 companies, such as FitBit, GeoPalz, Polar and Wahoo Fitness, officials said.

“With improvements in sensor technology, devices can monitor everything from steps taken to stairs climbed, which allows consumers to better monitor their daily activity and create smarter goals,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “There’s no denying that fitness has gone high tech and that CES is the place to experience the latest consumer health tech advances.”

The Consumer Electronics Association predicts that digital fitness sales will grow by 25 percent in 2014. “The fact that FitnessTech has outperformed the industry’s projected growth, shows that we’ve tapped into an increasingly important part of the consumer electronics industry,” officials said.

As SNEWS reported from the 2013 Health and Fitness Expo, technology is coming on strong in fitness industry, particularly with cardio equipment, and there is likely to be more partnerships between tech, app and equipment brands. The outdoor industry also continues to see a surge of electronics enter the field, such as GPS watches, video capture and portable power.

In addition to the TechZone at CES, a full-day FitnessTech conference produced by Living in Digital Times will take place during the 2014 CES on Tuesday, Jan.7. It will highlight key trends impacting the collective multi-billion dollar sports, fitness and outdoor markets. Topics of discussion will include: a battle of the bands (fitness bands), the quantified generation, wearable tech and how fitness devices will get even smarter.

 --David Clucas

Related

REI_2014_thumb

REI reports record 2014 sales; pledges to double nonprofit investment

REI reported record sales and higher profit for 2014 and in turn said it would spend record dollars to support outdoor nonprofits. The nation’s largest outdoor retailer with 140 stores in 33 states posted $2.22 billion in sales for 2014 — up nearly 10 percent from a year ago, ...read more

VFOutdoor

Lucky 13: The North Face, Timberland and rest of VF Outdoor group see combined 2014 sales up 13 percent

Another strong earnings report from the outdoor industry as VF Corp (NYSE:VFC), parent to The North Face, Timberland, Vans and SmartWool, Eagle Creek, Jansport and others reported 13 percent growth both for the fourth quarter (to $2.16 billion) and full year 2014 (to $7.2 ...read more

CES_logothumb.jpg

Outdoor, fitness products shine at Consumer Electronics Show

The International Consumer Electronics Show recognized its market is increasingly asking for products for activity and health by launching its first Sports, Fitness and the Outdoors Summit and Exhibit as part of the 2011 main event in Las Vegas, Jan. 6-9. The world’s largest ...read more

ColumbiaSportswearPrana

Columbia Sportswear signs deal to acquire Prana for $190 million

In a surprise move, Columbia Sportswear (NYSE: COLM) announced late Tuesday that it had signed a definitive agreement to acquire yoga, climbing, and outdoor lifestyle apparel brand Prana for $190 million in cash. The deal to buy Prana from its management team and private equity ...read more

Snow-Show 14 logo

Educational Opportunities Announced for 2014 SIA Snow Show

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has released the Industry Ed line-up for the upcoming 2014 SIA Snow Show. Taking place January 30-February 2, 2014, the SIA Snow Show will be held with SIA’s Sourcing Snowat the ...read more

DirectToConsumerCover.jpg

Direct-to-consumer: Friend or foe?

There’s been much focus on outdoor specialty retailers competing with the likes of Backcountry.com and Amazon.com, but another channel quietly is swallowing more sales online. The direct-to-consumer business has come a long way since the catalog. Rapidly expanding through the ...read more

OutdoorTradeShowLogos

Top trends from OR, SIA and ISPO Winter 2014

This SNEWS Outdoor trade-show recap is brought to you in partnership with the Outdoor Industry Association. The 2014 outdoor and ski winter trade show season is a wrap and the SNEWS team has a stack of notes, workbooks and business cards full of story ideas for the new year. ...read more

Ovis21_Sheep

Patagonia to cease purchasing wool from supplier after PETA video exposes animal cruelty

Patagonia said Monday it would cease purchasing wool from its main supplier, Argentina-based Ovis 21, after PETA (People for Ethical Treatment of Animals) released disturbing video last week showing the mistreatment of sheep on the supplier's farms. Patagonia confirmed that the ...read more

LaurentPotdevin_Lululemon

New Lululemon CEO sets 2014 game plan: A fresh voice and a pullback of the scarcity model

Few could argue against the idea that Lululemon needed a change in tone following last year’s yoga pants debacle that led to founder Chip Wilson stepping down as chairman. The new voice up top is former Burton CEO and Toms President Laurent Potdevin, who, after four months on ...read more