Lucky 13: The North Face, Timberland and rest of VF Outdoor group see combined 2014 sales up 13 percent

VF's Outdoor Group saw its strongest sales in the Americas and Asia, while Europe sales lagged.

Another strong earnings report from the outdoor industry as VF Corp (NYSE:VFC), parent to The North Face, Timberland, Vans and SmartWool, Eagle Creek, Jansport and others reported 13 percent growth both for the fourth quarter (to $2.16 billion) and full year 2014 (to $7.2 billion). Operating profit for the outdoor group rose to $432 million for the fourth quarter, versus $358 million a year ago; and increased to $1.3 billion for 2014 versus $1.1 billon in 2013.

Fourth-quarter revenues for The North Face rose 12 percent, with strength coming from a 30 percent increase in direct-to-consumer sales. By region, the Americas and Asia saw sales up more than 25 percent, while Europe continued to lag mid-single-digit declines. For the full-year 2014, TNF saw sales rise 11 percent to surpass $2.2 billion. Looking ahead, officials expect The North Face to report another mid-single-digit rate increase in sales for the full-year 2015.

Fourth-quarter revenue for Timberland rose 11 percent, led by a 25 percent increase in the Americas, mid-single-digit growth in Asia and a low single-digit decline in Europe.

The outdoor group led VF's overall diversified collection of apparel brands, including jeans and contemporary wear. In total, VF Corp's fourth-quarter sales rose 9 percent to $3.58 billion with profit slipping to $122 million versus $367 million a year ago. And for the full-year 2014, VF's total revenue rose 8 percent to $12.2 billion. It's annual profit notched down to $1.05 billion in 2014 versus $1.2 billion in 2013.

--David Clucas



The North Face, Timberland, Vans 1Q sales all up double digits as direct-to-consumer sales soar

VF Corp., parent to The North Face, Timberland and Vans and numerous other outdoor brands, continues to up is direct connections with consumers, and signaled higher confidence for the outdoor industry in 2014. The company’s Outdoor & Action Sports segment reported first-quarter more


The North Face sees 1Q sales up, but slowing; profits strong

It’s hard to stop a freight train, but eventually it slows down. VF Outdoor, parent to The North Face, Timberland, Vans and SmartWool, reported a healthy 10 percent increase in sales for the first-quarter 2013, but those gains slowed from a year ago. While the cool spring more


Global exchange hurdles: Why The North Face, Timberland 1Q sales don’t look so hot

That strengthening dollar you’ve been hearing about — giving Americans more buying power of foreign goods, from cheaper oil to electronics — it has a flip side to it. The strong dollar effectively weakens foreign currencies, meaning when U.S. businesses sell more overseas, they more


Retailer caution leads to flat 3Q wholesale orders at The North Face; direct-to-consumer sales up 28 percent

For some time now, outdoor brands have had a knack of asking retailers to order next year’s products earlier and earlier. But after two weak winters in a row, it would seem that not even The North Face could move the calendar forward for this year. The top-selling outdoor brand more


Timberland begins to shine for VF Outdoor

VF Corp. the parent company of The North Face, Timberland and numerous other outdoor and wintersport brands reported an 11 percent rise in third-quarter sales for its Outdoor and Action Sports segment. Group profit rose 13 percent to $475 million. Leading the way for the group more


Columbia, The North Face bank on direct-to-consumer business to save winter sales

It’s year-end and fourth-quarter earnings season on Wall Street where we get to see how companies, including several big-name outdoor brands, closed out 2013. You might think with early snow hitting at the peak holiday period, it would be a blockbuster season for the outdoor more


The North Face 3Q sales growth slows, but parent VF Corp. profits up

A decline in The North Face sales in Europe partly led to slowing revenue growth at parent VF Corp (NYSE: VFC), but positive results from North America, Timberland, and direct-to-consumer sales helped profits rise in the third quarter. VF’s Outdoor & Action Sports group, which more

Jarden Outdoor

Marmot, K2, Coleman parent sees tepid 3Q outdoor sales

Jarden (NYSE: JAH) reported minimal third-quarter 2014 gains for its Outdoor Solutions group, which includes Marmot, K2, Coleman, Backcountry Access and Marker Volkl among others. Third-quarter sales rose 1.3 percent from the same period a year ago to $679.1 million. Operating more


While we were away at Summer Market: The North Face, Columbia, Black Diamond and more report earnings

The North Face, Vans 2Q sales up, Timberland down  Despite a decline in domestic wholesale sales, The North Face reported its revenue up 5 percent in the second quarter 2013 on higher international and direct-to-consumer sales. Parent VF Outdoor President Steve Rendle said the more