Hydrade Sports Drink

It's about time that the big grocery store thirst-quenching drink brands got a challenge, and Hydrade -- although initially only rolling out in a few select markets next month -- could offer that

It's about time that the big grocery store thirst-quenching drink brands got a challenge, and Hydrade -- although initially only rolling out in a few select markets next month -- could offer that with its totally new concept, from flavor, to ingredients, to even really trendy packaging.

First of all, the package -- it's a very Euro-looking pouch with a small nozzle at the top for slurping out the liquid. (A couple of younger testers called them "rad," and that will be music to the founders' ears since they are looking at the younger Red Bull market as an audience.) We like that it can collapse as you drink it. Great for packing along. We however don't like that they aren't recyclable and will add a lot of waste to our landfills. One tester voiced the same concern.

Next, the flavor -- it's a full, fruity zing that sort of explodes in your mouth. We thought it would be overkill, but when you're thirsty, the fruity sweetness is really satisfying. But make sure it's cold. Several testers independently compared the in-your-face flavor to those push-up frozen stick-like Popsicles every kid has sucked down on hot days. There is a sensation of carbonation, but there is none, and we liked that. Now, all that said, we're not sure we'd want this much flavor in the middle of a hard or intense workout or other aerobically challenging adventure. But for general thirst or post-workout, these could be nice.

Lastly, the special ingredient -- Glycerol is inside and it isn't mentioned on the label. It's the secret ingredient that science has shown to help the body retain its water better and therefore keep you better hydrated. This ain't something that your lawn-mowing neighbor will care about, but it may help them in the long run.

Suggested retail: Similar to Gatorade, which varies by outlet


Kidsport nutrition bar

Why not a bar for kids? This bar’s creators point out that for young kids (about ages 7 to 10), the mix of vitamins, minerals and other nutritional additives in normal adult sports nutrition bars can be an overload for their littler bodies and lower needs. Good point. So these ...read more

Honey Stinger Gel

Buzz, buzz, yes, this is a sports gel that is honey, pure and simple. What an idea! These contain a very smooth honey that goes down in one glistening swallow without the harshness many may connect with off-the-counter honey. Yes, it's just as sweet, but that mild smoothness is a ...read more

MoJo by Clif Bar

Clif himself might argue that we are mistaken to have placed this new product in this sports nutrition review when the company is very adamant that it is a SNACK bar, something that would get picked up instead of, say, trail mix. We think the spokespeople are saying that because ...read more

French Konnexion by Kinetic Koffee

One of five wonderful roasts by Kinetic Koffee 100% certified organic Peru French Roast roasted in small batches to ensure freshness and consistency. Very smooth cup, balanced hazelnut and caramel with a subtle chocolate undertone. Kinetic Koffee supports the environment by ...read more

Q Factor™ by Spenco®

Specifically designed for women's unique Q-angle needs and provides targeted foot support and comfort cushioning. The result is better body alignment and improved balance, helping to reduce the risk of injury. Excellent for athletic and active footwear. Five sizes fit women's ...read more


Timbuk2 Power Commute Laptop Messenger Bag Review

We must preface this by saying our testers are backpack people and have never been fans of messenger bags. But still, there were a ton of features on Timbuk2’s Power Commute Laptop Messenger bag that our testers loved, and even the die-hard backpack loyalists thought the fit of ...read more


‘Bike’ accessories show options for fitness retailers

As intended by show owner Nielsen Expositions, there indeed was some natural synergy between the Health & Fitness Business Expo and Interbike show. Combining the shows -- together for the first time Sept. 22-23 in Las Vegas -- certainly brought more retailers as well as more ...read more

Nordic Walker® Sport by Exel

Exel Nordic Walker® poles offer performance shafts of the highest quality. All of the shafts utilize a specialized co-winding production process. During this process, carbon fiber and other specialized materials are intertwined creating a seamless pole construction. The key ...read more

Sports Gear Group - Trailer

Sports Gear Group Launches Sports Gear Trailer

Press Release Sports Gear Group Launches Sports Gear Trailer Sports Gear Group Expands Into A New Sporting Goods Category of Personal Automotive and Motorcycle Sports Gear Transportation Products Boulder, Colorado ---- Sports Gear Group is pleased to announce the inaugural ...read more