Lauren Verini

LAS VEGAS (May 24, 2011)— XYIENCE, maker of Xenergy, the official energy drink of the UFC, announces that legendary mixed martial arts (MMA) coach Rafael Cordeiro has joined Team XYIENCE as a brand ambassador. In his role with XYIENCE, Cordeiro will represent the brand at MMA ...read more

PINCKNEY, Mich. (April 25, 2011)—Joshua Tree Skin Care (JTree), maker of organic and natural products designed to support an active outdoor lifestyle, kicked off 10 Years of Healing Hands, its 10-year anniversary celebration on Earth Day, Friday, April 22, 2011. The brand marks ...read more

PINCKNEY, Mich. (April 7, 2011) — Joshua Tree Skin Care (JTree), maker of organic and natural products designed to support an active outdoor lifestyle, recently named Bryan Pappas its national sales manager. Pappas, who has nearly two decades of sales leadership experience, will ...read more

PINCKNEY, Mich. (March 16, 2011)—Joshua Tree Skin Care (JTree), maker of organic and natural products designed to support an active outdoor lifestyle, announces its sponsorship of the Barry-Roubaix Road Race in Middleville, Mich. on Saturday, March 26, 2011. Up to 1,000 cyclists ...read more

Las Vegas (March 11, 2011)—Las Vegas Ski & Snowboard Resort (LVSSR) is offering a chance to get in on the great spring skiing conditions and huge savings with its Sunshine Card. The pass is available for $150 starting Saturday, March 12, 2011 and is valid for unlimited skiing and ...read more

PINCKNEY, Mich. (March 9, 2011)—Joshua Tree Skin Care (JTree), maker of organic and natural products designed to support an active outdoor lifestyle, has increased its retail presence in the Southeast, adding 12 outdoor specialty retail accounts throughout four states that ...read more

LAS VEGAS (March 2, 2011)—Las Vegas Ski & Snowboard Resort (LVSSR) is offering local employees a chance to ski Vegas mid-week at the reduced rate of $35 for a full-day adult lift ticket. The 30 percent discount, which goes into effect Monday, March 7, 2011 and runs through the ...read more

Las Vegas (February 23, 2011)— Las Vegas Ski & Snowboard Resort (LVSSR) hosts the Monster Energy $3,500 Triple Air Contest on Sunday, Feb. 27, 2011. The event, which takes place in LVSSR’s Darkside Park, is presented by Powder and Sun, a snowboard and skate shop, and is open to ...read more

PINCKNEY, Mich. (February 22, 2011)—Joshua Tree Skin Care, maker of organic and natural products designed to support an active outdoor lifestyle, announces a public relations partnership with Forte Creative Media PR (FCM), effective immediately. This year marks a decade of ...read more

LAS VEGAS (February 10, 2011) – Beginning on Thursday, Feb. 10, 2011 at the Las Vegas Ski & Snowboard Resort (LVSSR), ladies who love to either ski or snowboard will have a chance to be Ski Divas. LVSSR invites women over the age of 21 to mix, mingle and improve their skiing and ...read more

Las Vegas (January 21, 2011)—Las Vegas Ski & Snowboard Resort (LVSSR) welcomed over 50 skiers and snowboarders from four states to the Powder and Sun Throw Down, Chow Down on Sunday, Jan. 16, 2011. The event marks the first time that contest participants included out-of-state ...read more

Las Vegas (January 10, 2011) — Las Vegas Ski & Snowboard Resort (LVSSR) invites skiers and boarders to huck, grab and go big in a series of eight contests at the area’s freestyle terrain park, Darkside Park, starting Sunday, Jan. 16, 2011 and running through April. The contests ...read more

Las Vegas (December 30, 2010) —Las Vegas Ski & Snowboard Resort (LVSSR), MountainView Hospital and Fremont Emergency Services are teaming up to ensure that local youth have a fun and safe ski and snowboard season by sponsoring Lids on Kids, a national program that provides free ...read more

LAS VEGAS (December 15, 2010)—Las Vegas Ski & Snowboard Resort (LVSSR) will host its inaugural “Powder and Sun Throw Down, Chow Down” ski and snowboard contest on Sunday, Jan. 16, 2011. The contest, which is open to male and female riders of all ages, challenges participants to ...read more

LAS VEGAS (December 7, 2010) - Las Vegas Ski & Snowboard Resort (LVSSR) announces its Ski Vegas Ski Bus route for the 2010-2011 season. The schedule includes daily stops at Town Square and Santa Fe Station Hotel & Casino, as well as an additional Friday stop at University of ...read more

Las Vegas (November 29, 2010)—Las Vegas Ski & Snowboard Resort (LVSSR), which kicked off its 2010-11 season on Friday, Nov. 26, 2010, reports a successful opening weekend. On Friday, the resort opened with a 12-inch base and access to three trails via two lifts, including Chair ...read more

Las Vegas (November 22, 2010)—Locals and visitors will have a chance to ski Vegas starting Friday, Nov. 26, 2010, when Las Vegas Ski & Snowboard Resort (LVSSR) kicks off its 2010-11 season. Lift ticket offices, located in the base lodge area, open daily at 8:45 a.m. Additionally, ...read more

Las Vegas (October 26, 2010)—Las Vegas Ski & Snowboard Resort (LVSSR) announces its increased snowmaking capability with the addition of a larger snowmaking pond.Installed this summer, the new pond has a capacity to hold 7.5 million gallons of water—more than four times the ...read more

Las Vegas (October 21, 2010)—Las Vegas Ski & Snowboard Resort (LVSSR) is making it even easier to shop for the skier and boarder on your holiday list. New this year, LVSSR is offering gift certificates in any denomination that recipients can apply toward purchases of various ...read more

Las Vegas (October 14, 2010)—Las Vegas Ski & Snowboard Resort (LVSSR) has tapped two area agencies to handle its public relations and marketing strategies: Forte Creative Media (FCM), a public relations agency specializing in fitness, health/wellness, outdoor sports and active ...read more

DENVER, COLO. (April 1, 2010) The HERA Women’s Cancer Foundation (Health, Empowerment, Research, Awareness) completed another successful Climb4Life event with the help of countless volunteers and over 180 participants. The non-profit’s Fifth Annual Climb4Life Metro D.C., held ...read more

DENVER, COLO. (April 1, 2010) The HERA Women’s Cancer Foundation’s 4th Annual HERA Climb4Life Colorado takes place on Friday, June 11 and Saturday, June 12, 2010. The hiking and rock climbing event benefits the HERA Foundation (Health, Empowerment, Research, Awareness), a Denver ...read more

DENVER, Colo. (April 1, 2010) The HERA Women’s Cancer Foundation (Health, Empowerment, Research, Awareness), a non-profit ovarian cancer organization, announces that Madcapz, a New York-based women’s hat company, is donating $3 from each sale of its new HERA cap to the ...read more