Joshua Tree Skin Care Expands its Retail Presence in the Southeast

Joshua Tree Skin Care has increased its retail presence in the Southeast, adding 12 outdoor specialty retail accounts throughout four states that include Florida, Georgia, North Carolina and South Carolina.
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PINCKNEY, Mich. (March 9, 2011)Joshua Tree Skin Care (JTree), maker of organic and natural products designed to support an active outdoor lifestyle, has increased its retail presence in the Southeast, adding 12 outdoor specialty retail accounts throughout four states that include Florida, Georgia, North Carolina and South Carolina. Products are set to hit shelves this month and will include JTree’s popular healing salve, lip balm (in Desert Shimmers and other shades), and face sticks (such as Winter Stick with SPF 15 and Sun Stick with SPF 33).

JTree can now be found in Florida at Trail and Ski in Tallahassee and Weatherford’s in Pensacola and in Georgia at Alpharetta Outfitters in Alpharetta and White Water Express in Decatur. In North Carolina, JTree added retailers including Black Dome Mountaineering in Asheville, Bluff Mountain Outfitters in Hot Springs, Climbmax in Asheville, D.D. Bullwinkle’s in Brevard and Snow Toys in Banner Elk. Finally, JTree can also be found in South Carolina at Higher Ground Outfitters in Beaufort, Lake Wateree State Park in Winnsboro, and Mountain Bridge State Park in Cleveland.

The addition of JTree’s new retail partners comes as a result of its success at the Eastern Outdoor Reps Association (EORA) Show, which took place in Greenville, S.C. from Feb. 6 – Feb. 8, 2011.

“This is a huge win for the JTree brand,” explains David Lawrence, Joshua Tree Skin Care’s president and CEO. “We’ve had a great deal of success in the Southwest, where our brand was established a decade ago. We’ve been very focused on developing our presence in the Southeast region and our new partners are some of the finest outdoor retailers in the area. We’re looking forward to successful relationships and continued growth in the area.”

About Joshua Tree Skin Care

Established in 2001, Joshua Tree Skin Care or “JTree” offers a collection of lip balms, healing salves and face sticks designed specifically for people who lead an active outdoor lifestyle. JTree creates its products by slow roasting a blend of premium organic herbs in sunflower oil at a low temperature. This process allows a full range of essential oils to be extracted, which are combined with other natural ingredients to create products that protect, heal and revitalize skin. Based in Pinckney, Mich., Joshua Tree Skin Care is available in retail locations throughout the United States and Canada and online at www.JTreelife.com.

For more information, please contact:

Lauren Verini

Forte Creative Media PR for Joshua Tree Skin Care

O. 702.898.2547 C. 702-301-8779

lverini@fortecreativemedia.com

or

Stephanie Forte, sforte@fortecreativemedia.com

C. 702.596.9866

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