PINCKNEY, Mich.(Sept. 8, 2011)— Joshua Tree Skin Care (JTree), maker of organic and natural products designed to support an active outdoor lifestyle, is celebrating its 10-year anniversary September 14 – 16, 2011 at the International Bicycle Expo at the Sands Expo and Convention Center in Las Vegas. JTree will host a series of special events at its booth #35104, including the chance to be a part of JTree’s 10 Years of Healing collage.
JTree is offering the cycling industry a private label lip balm program. The slim fit tube design of its lip balms are the perfect billboard for logo placement and brand messaging. Pricing varies according to quantity, with minimum orders as low as 100 units.
Wednesday through Friday, JTree invites attendees to its booth to pour a jar of its famous Healing Salve, its cornerstone product. Since the salve’s introduction in 2001, JTree’s line has grown to include a collection of lip balms and face sticks such as Sun Stick with SPF 33 that was recently featured in the New York Times and Family Circle.
All Interbike attendees are invited to be a part of JTree’s 10 Years of Healing collage. “We started at Outdoor Retailer and by the end of Interbike our goal is to create a collage that features the face, hands and road rash of the outdoor/cycling industries,” says David Lawrence, JTree’s president and CEO. “So come show us your bumps, bruises and road rash.”
On Thursday from 3 to 5 p.m., JTree will host an autograph signing with pro-cyclist Kelli Emmett, a national and two-time world champion. At 5 p.m. there will be a special anniversary toast and special giveaways.
JTree initially kicked off its 10-year anniversary celebration on Earth Day, Friday, April 22, 2011. The JTree brand launched with its cornerstone product, JTree Healing Salve, in 2001. In 2008, JTree expanded its line of lip balms by introducing Desert Shimmers, a collection of tinted lip balms, as well as introducing Winter Stick with SPF 15, its first sunscreen product developed for faces. Due to the popularity of the freeze-resistant Winter Stick, the following year JTree added Sun Stick with SPF 33 to its product line.
To learn more about JTree’s private label program or its products, please visit www.jtreelife.com.
About Joshua Tree Skin Care
Established in 2001, Joshua Tree Skin Care or “JTree” offers a collection of lip balms, healing salves and face sticks designed specifically for people who lead an active outdoor lifestyle.All products are made using a unique process of slow-roasting the finest organic herbs that are combined with other natural ingredients, including beeswax and cocoa butter. Based in Pinckney, Mich., Joshua Tree Skin Care is available in retail locations throughout the United States and Canada and online at www.JTreelife.com.
For more information, please contact:
Sara Talesfore, firstname.lastname@example.org
Forte Creative Media PR for Joshua Tree Skin Care
O. 702.898.2547 C. 702.501.8155
Stephanie Forte, email@example.com