Joshua Tree Skin Care Selects Forte Creative Media to Drive PR

Joshua Tree Skin Care, maker of organic and natural products designed to support an active outdoor lifestyle, announces a public relations partnership with Forte Creative Media PR (FCM), effective immediately.
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PINCKNEY, Mich. (February 22, 2011)—Joshua Tree Skin Care, maker of organic and natural products designed to support an active outdoor lifestyle, announces a public relations partnership with Forte Creative Media PR (FCM), effective immediately.

This year marks a decade of healing, protecting and revitalizing skin for Joshua Tree Skin Care, or “JTree.” The brand originally established itself in the rock climbing market with its popular healing salve that’s effective in treating cuts, chaffing, sunburns and bug bits. Today, other products available are lip balms, including Desert Shimmers – a collection of organic lip balms available in three shades, and face sticks including Winter Stick (SPF 15) and Sun Stick (SPF 33); both are water, sweat and freeze proof.

Through traditional and social media, FCM PR will raise brand awareness and strengthen JTree’s reach throughout the active outdoor and natural beauty markets.

“We looked to work with an agency that understands the distinctive elements of our brand and to grow our audience, and Forte Creative Media is a natural fit,” says David Lawrence, Joshua Tree Skin Care’s president and CEO who acquired the brand in 2007. In addition to engaging FCM’s public relations services, JTree will launch a new website later this spring that will offer consumers a seamless online shopping experience and a look at the company’s unique production process.

“As an avid climber and snowboarder, I’ve been a believer in Joshua Tree’s products for years, so it’s an honor for FCM to have the opportunity to be a part of the brand’s growth,” says Stephanie Forte, Forte Creative Media PR’s president. “JTree’s unique production process and commitment to using the finest ingredients is evident in the effectiveness of its products. We’re excited to share the brand’s message and news.”

About Joshua Tree Skin Care

Established in 2001, Joshua Tree Skin Care or “JTree” offers a collection of lip balms, healing salves and face sticks designed specifically for people who lead an active outdoor lifestyle.

JTree creates its products by slow roasting a blend of premium organic herbs in sunflower oil at a low temperature. This process allows a full range of essential oils to be extracted, which are combined with other natural ingredients to create products that protect, heal and revitalize skin. Based in Pinckney, Mich., Joshua Tree Skin Care is available in retail locations throughout the United States and Canada and online at www.JTreelife.com.



About Forte Creative Media PR


Forte Creative Media PR is a Las Vegas based public relations agency that gets hearts pumping about mixed martial arts (MMA), adventure sports, and brands dedicated to health, wellness, and fitness. Clients include XYIENCE, maker of Xenergy the official energy drink of the UFC and Las Vegas Ski & Snowboard Resort. For more information please visit www.fortecreativemedia.com.



For more information, please contact:


Lauren Verini

Forte Creative Media PR for Joshua Tree Skin Care

O. 702.898.2547 C. 702-301-8779

lverini@fortecreativemedia.com

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