Joshua Tree Skin Care Sponsors Barry-Roubaix Road Race Saturday 3/26

Joshua Tree Skin Care (JTree) announces its sponsorship of the third annual Barry-Roubaix Road Race in Middleville, Mich. on Saturday, March 26, 2011.

PINCKNEY, Mich. (March 16, 2011)Joshua Tree Skin Care (JTree), maker of organic and natural products designed to support an active outdoor lifestyle, announces its sponsorship of the Barry-Roubaix Road Race in Middleville, Mich. on Saturday, March 26, 2011. Up to 1,000 cyclists from around the United States will compete for a cash purse; the race is the third largest cycling event in Michigan. Members of JTree’s cycling team including Neil Miller, Jeff Poirier and Mark Weston, will compete in the event.

The race, now in its third year, attracts competitors that vary in ability level from beginner to expert. Participants choose between 23, 35 or 62-mile distance courses that include gravel, pavement, rock, sand and mud terrains as well as vertical gain of up to 2,200 feet. The cash purse will be awarded to the top three cyclists in the 62-mile category.

“The Barry-Roubaix Road Race not only reaches our core demographic of active outdoor enthusiasts, but the spirit of the race encourages cyclists of all levels to get outside and challenge themselves on exciting terrain. We jumped at the chance to be a part of it,” explains David Lawrence, Joshua Tree Skin Care’s president and CEO. “We’re looking forward to the event and wish the JTree team athletes who are competing the best of luck.”

JTree’s presence at the event includes a booth at the vendor expo and product giveaways in the event’s raffle.

About Joshua Tree Skin Care

Established in 2001, Joshua Tree Skin Care or “JTree” offers a collection of lip balms, healing salves and face sticks designed specifically for people who lead an active outdoor lifestyle. JTree creates its products by slow roasting a blend of premium organic herbs in sunflower oil at a low temperature. This process allows a full range of essential oils to be extracted, which are combined with other natural ingredients to create products that protect, heal and revitalize skin. Based in Pinckney, Mich., Joshua Tree Skin Care is available in retail locations throughout the United States and Canada and online at

For more information, please contact:

Lauren Verini

Forte Creative Media PR for Joshua Tree Skin Care

O. 702.898.2547 C. 702-301-8779


Stephanie Forte,

C. 702.596.9866


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