XYIENCE Names Mixed Martial Arts Coach Rafael Cordeiro as Brand Ambass

XYIENCE announces that legendary mixed martial arts (MMA) coach Rafael Cordeiro has joined Team XYIENCE as a brand ambassador.

LAS VEGAS (May 24, 2011)XYIENCE, maker of Xenergy, the official energy drink of the UFC, announces that legendary mixed martial arts (MMA) coach Rafael Cordeiro has joined Team XYIENCE as a brand ambassador. In his role with XYIENCE, Cordeiro will represent the brand at MMA events and will have a presence on www.xyience.com, including a monthly blog devoted to training.

A native of Brazil, Cordeiro has been coaching for 25 years and is a black belt in Brazilian jiu-jitsu (BJJ) and Muay-Thai. He is also an MMA world champion and 30-time Brazilian Muay Thai champion who also helped to develop the popular and aggressive Chute Boxe style of fighting. He served as a head coach at the Chute Boxe Academy in Brazil before moving to the United States in 2008 to head the North American Chute Boxe Academy.

In 2009, he left to establish Kings MMA, a leading training facility in Huntington Beach, Calif., where he now works with some of the sport’s most successful athletes, including XYIENCE team members Mark Munoz, who Cordeiro will corner at UFC 131 (slated for June 11 in Vancouver) in his fight against Demian Maia. Cordeiro also works with Krzysztof Soszynski and longtime XYIENCE athlete Wanderlei Silva.

“I’ve coached Wanderlei for many years and he is an old friend, so for me, joining the XYIENCE team already feels like reuniting with family,” explains Cordeiro. Along with Silva, Cordeiro will also join XYIENCE brand ambassadors: Jon “Bones” Jones, Dan Hardy and Matt Serra, MMA coaches Dave Camarillo and Vinny Magalhaes, as well as UFC cutman Jacob “Stitch” Duran.

“Rafael is an accomplished coach. He’s respected for his expertise and results as well as his ability to serve as a mentor to so many fighters in the MMA community,” says Jessica Hughes, who oversees XYIENCE’s brand ambassador program. “XYIENCE looks to connect with those in the MMA community who are equally committed to the sport’s growth. Rafael definitely fits the bill and we are honored to have him as a part of our team.”

About XYIENCE (pronounced zy-ince)

Headquartered in Las Vegas, XYIENCE products support an active and healthy lifestyle and are held to the most stringent standards of excellence. Visit www.xyience.com for details.

Xenergy (pronounced zen-ergy)

Xenergy is the official energy drink the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme flavors include Fruit Punch, Orange Fuel, Citrus Slam, and Cherry Rush. Xenergy is available throughout the United States and Canada.


For more information, please contact:

Stephanie Forte

Forte Creative Media PR for XYIENCE