Las Vegas (December 30, 2010) —Las Vegas Ski & Snowboard Resort (LVSSR), MountainView Hospital and Fremont Emergency Services are teaming up to ensure that local youth have a fun and safe ski and snowboard season by sponsoring Lids on Kids, a national program that provides free ski helmets to children. In addition, the program educates parents and kids about ski and snowboard safety and responsibility. Lids on Kids kicks off at LVSSR with a booth and education program on Saturday, January 15 from 9:30 a.m. to 11 a.m. and will continue at the same time every Saturday through February 5.
A special Lids on Kids tent will be located near the base lodge area where toddlers through pre-teens will be fitted for a helmet by a specially trained Lids on Kids program volunteer. Then, before heading to the lift, kids and parents will participate in a short education program to learn and understand the skier/snowboarder code of safety and responsibility. There’s no charge for participating in the program and the helmets are the children’s to keep.
“Safety, fun and learning—those are our top priorities," says Curt Sheffield, director of business affairs at LVSSR. “Thanks to the support of MountainView Hospital, through Lids on Kids we’re able to help kids by providing a helmet that fits properly, which is critical to its ability to perform its intended function in the event of an accident. We are helping parents by providing the service and helmet at no charge.” He stresses the importance of proper fit, adding that a helmet is not effective if it’s too small and that parents should not purchase helmets with “room to grow.”
“Helmets are on the rise in popularity among kids and adults,” says Sheffield. “Today’s helmets are lightweight and designed for comfort and additional warmth. And kids love putting cool stickers on their helmets, so we encourage local parents to have their kids take advantage of this great opportunity.”
The program coincides with National Ski Area Association’s Safety Week, Jan. 15–23, 2011, which aims to promote resort safety education and increase slope safety. The National Ski Area Association promotes the usage of ski helmets and believes it can reduce or prevent head injury in the event of a skiing or snowboarding accident. Although head injuries account for approximately only 15 percent of all skiing and snowboarding injuries, it’s the most frequent cause of death and severe disability.
“MountainView Hospital is dedicated to the health and well-being of the children in our community,” said Will Wagnon, CEO of MountainView Hospital. “We believe that the Lids on Kids program is a great way to educate both children and parents on the responsibility that comes with the fun of winter sports.”
Directions to LVSSR from downtown Las Vegas: Take U.S. Highway 95 north approx. 30 miles to Hwy 156, Lee Canyon. Follow Hwy 156 17 miles to the resort. The highway ends at Las Vegas Ski & Snowboard Resort.
About Las Vegas Ski & Snowboard Resort
Las Vegas Ski & Snowboard Resort (LVSSR) is located approximately one hour from downtown Las Vegas in the Humboldt-Toiyabe National Forest. Established in 1963, LVSSR offers guests access to 11 trails via three chair lifts and one surface lift. The area features LVSSR’s Ski & Snowboard School, Darkside Terrain Park, a freestyle terrain park for skiers and snowboarders, and off-slope amenities including The Sports Shop, The Big Horn Café and The Bristlecone Lounge. Powdr Corp., a leading mountain resort company, operates LVSSR in partnership with the USDA Forest Service under a special-use permit. Visitors may access LVSSR from the city via the Ski Vegas Ski Bus, a shuttle service operated with the support of the USDA Forest Service and operated by Triple J Tours (CPCN #2032). For more information, please visit www.skilasvegas.com.
About Powdr Corp.
Powdr Corp., based in Park City, Utah, owns and operates eight resorts, including Park City Mountain Resort; Las Vegas Ski & Snowboard Resort in Las Vegas, Nev.; Killington Mountain Resort and Pico Resort in Killington, Vt.; Mt. Bachelor in Bend, Ore.; Boreal Resort and Soda Springs Resort, both at Donner Summit, Calif.; and Copper Mountain in Colorado.
About MountainView Hospital
MountainView Hospital is a state-of-the-art, full-service medical facility located in the heart of Northwest Las Vegas. With a dedicated and talented staff of employees and outstanding physicians, MountainView Hospital is often recognized for high patient satisfaction and for providing quality and compassionate care to our community for the past 14 years. MountainView Hospital is a certified Primary Stroke Center, an accredited Chest Pain Center and a Bariatric Surgery Center of Excellence. The hospital is also a member of the respected Sunrise Health System consisting of Sunrise Hospital, Sunrise Children’s Hospital, Southern Hills Hospital, and several surgery and diagnostic imaging centers offering a complete range of specialized and technologically advanced services.
MountainView Hospital: â€¨3100 N.Tenaya Wayâ€¨Las Vegas, NV 89128â€¨ http://www.mountainview-hospital.com
Need to find a physician or get answers to your health questions? Call 702-233-5474.
 American Association of Neurological Surgeons
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