Boston, Mass. (May 5, 2015) – Vittoria Industries North America, the U.S. affiliate of the historic Italian bicycle tire and wheel manufacturer, is pleased to announce the appointment of Derek Griggs as regional Sales Representative for New England.
Based in Seabrook, NH, Griggs will be responsible for identifying new revenue opportunities, managing existing retail partnerships, and maintaining strong customer relationships for the growing tire and wheel company and its trade brands, 3T Cycling and Selle Italia.
No stranger to the world of cycling, Griggs grew up assembling bikes as a summer job during his college years and later opened his own bike and ski shop in 1992, Recycled Sports of NH - serving the seacoast of New Hampshire and the North Shore of Massachusetts. Along with the Vittoria Group, Griggs currently represent KHS Bicycles and Parts, Pivot Cycles, Ortlieb Waterproof Bags, Profile Design / Bellwether, Kali Protectives, Feedback Sports, Spot Brand Bicycles, 100% goggles and gloves, and Logica Sports (Diadora and Biemme Custom).
“I’ve been involved in cycling since I was a kid and I know what it’s like to be a retailer so I bring that unique perspective to this position,” said Griggs. ‘I’m honored to join Vittoria at this pivotal moment in the brand’s history and look to build the brand and support Vittoria dealers along the east coast. The bicycle culture of New England is very exciting right now and being a more integral part of its community is sure to be rewarding.”
“Derek is the perfect fit for our crew,” said Rick Dyer, Vittoria National Sales Manager. “His background in cycling and the relationships he’s built within the industry are a great platform for us to build from. We are confident in his abilities to excel in this new role at Vittoria.”
Vittoria Industries Ltd. is an international group which acquired the famous premium cotton tubular tires producer Vittoria Spa in 1990. Vittoria has built highly reputable partnerships within in the cycling industry and created a distinct brand image. Today, Vittoria Industries is the world’s leading manufacturer of bicycle tires with an annual production of approximately 7 million tires and 900,000 high performance tubulars and cotton tires. Its research & development center develops the best racing tires at all levels. Vittoria’s worldwide commercial operations are shared among three distinct regions: Vittoria SpA is responsible for Europe, Middle East, Africa and Latin America (EMEA & LATAM). Vittoria Industries North America, Inc., is responsible for North America. Vittoria Asia Pacific is responsible for Asia-Pacific region. The group holding company, Vittoria Industries Ltd, carries out manufacturing and R&D at its fully owned Lion Tyres Thailand Ltd factory in Bangkok.