With the holidays behind us, trade show season is here and to get in the spirit, SIA and TransWorld Business recently sent out thousands of copies of The Guide– designed to help the snowboard community navigate the upcoming 2014 SIA Snow Show(Jan. 30-Feb. 2) at Denver’s Colorado Convention Center and On-Snow Demo (Feb. 3-4) at its new location Copper Mountain.
“The Guide comes at the Snow Show from a snowboard-focused experience – providing a heads up on events, research and trends,” commented Rob Campbell, publisher/editor-in-chief of TransWorld Business. “SIA has always been proactive about giving snowboarding its own identity within snow sports and we're happy to help put these valuable tools SIA provides into the hands of the snowboarding industry," added Campbell.
Custom, co-branded pre-show publication built by TransWorld Business for the snowboarding community, keeping core snowboard retailers needs top of mind, The Guide provides pertinent Show information, new trends, editor’s picks, up-to-date research, feature articles, Colorado/Denver travel tips and more.
The Guide was distributed both in print and digitally this week to over 30,000 snowboard/ski shops, resorts, manufacturers, sales reps, executives, media, and SIA members. The digital edition is available online at SIAsnowshow.com/theguidevia a browser-based reader, and additionally, on its own application for theiPadthrough TransWorld’s proprietary iPad magazine platform at no cost. Hard copies will also be available onsite at the SIA Snow Show.
“I just received a copy of The Guide on my desk, between its arrival and the temperature being zero degrees in Vermont right now. I know that the SIA Snow Show must be right around the corner,“ commented Dan “Sully” Sullivan, ROME Snowboards.
For more snowboard-specific information, go to the Curated View of Snowboard provided on SIAsnowshow.com, designed to help buyers prepare for the 2014 Snow Show with videos, event listings, stats and trend summaries.
Member-owned, industry-inspired and dedicated exclusively to snow sports, the 2014 SIA Snow Show is scheduled for January 30-February 2, 2014 at the Colorado Convention Center in Denver, Colorado followed by the On-Snow Demo at Colorado’s Copper Mountain Resort, February 3-4, 2014. For more information, updates, registration for the 2014 SIA Snow Show, visit SIAsnowshow.com.
For 24/7 updates on all things 2014 Snow Show, check back on SIAsnowshow.com andSIA’s Latestand follow SIA on Twitterand Facebook.We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA14 and #SIA14Demo to join the conversation.
- GrindMedia -
Source Interlink Media’s GrindMedia is the world’s largest action/adventure/outdoor media company, with 29 leading media assets featuring brands such as GrindTV.com, SURFER, SURFING, TransWorld SKATEboarding, Bike, POWDER, TransWorld Motocross, Snowboarder, Canoe & Kayak and more. GrindMedia reaches more than 40 million engaged consumers every month through its print, online, mobile, TV/video and events. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia also produces more than 40 leading events and webcasts such as Surfer Poll Awards, TransWorld SKATEboarding Awards, Powder Video Awards, Lowers Pro and EnduroCross. GrindMedia is also the exclusive action and adventure sports content provider for Yahoo! Sports. To learn more, visit grindmedia.com.
- SIA -
Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com. Learn more at Snowsports.org.