Discounted Epic Season Pass Offer for SIA Snow Show Attendees Now Includes Canyons, Afton Alps, Mt. Brighton and Eldora

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SIA and Vail Resorts have partnered up for a fifth year, to offer SIA Snow Show attendees an exclusive discounted Epic Pass, which includes unlimited and unrestricted access to Vail, Beaver Creek, Breckenridge, Keystone, Canyons, Heavenly, Northstar, Kirkwood, Afton Alps, Mt. Brighton, Arapahoe Basin and Eldora for only $279.

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 “Ever since the Show has offered the Epic Pass, we’ve bought it,” said Linda Klein, owner of Willi’s Ski & Snowboard of Pittsburg, Pa. “It is a huge plus and we really, really enjoy it. Willi and I always use it the week after the Show and in March if we can manage to get back out to Colorado. Last year we used it in March for 17 days.”

The SIA Epic Pass is only available to Snow Show attendees during the 2014 SIA Snow Show, January 30 – February 2, at the Epic Pass booth (#1136). The pass is valid from February 3 through the remainder of the 2013/2014 winter season with no blackout dates.

“My wife and I don’t get a lot of time out of the store, but last year we went back out to Colorado over Valentine’s Day and took five days just the two of us,” said Teddy Schiavoni of Summit Ski & Snowboard in Framingham, Mass. “As an owner, it is hard to get quality time on the hill and buying the Epic Pass at the Show really helps.”

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The SIA Epic Pass also connects attendees to EpicMix.com so they can track their experiences on the slopes. EpicMix tracks skiers and snowboarders vertical feet on the mountain and awards digital pins for special accomplishments and makes it easy to share their mountain experience with friends and family through social networks.

“Vail has been a great industry partner over the past five years and SIA is excited that the company’s excellent deal now covers resorts in Colorado, Utah, California, Minnesota and Michigan,” said David Ingemie, SIA president.

Ten dollars of each SIA Epic Pass purchase will go to the SnowSports Future Fund, a nonprofit organization that provides outreach tools to introduce youth to snow sports.

The SIA Epic Pass does not include summer 2014 access and Snow Show attendees must be present with their 2014 SIA badge to purchase.

This specially discounted SIA Epic Pass is only available to Adult (13+) Show attendees, exhibitors and buyers with valid show credentials and you must be present to purchase. Register for the SIA Snow Show if you haven’t already.

The annual SIA Snow Show is where influential and visionary snow sports brands connect with leading retailers, resorts and media to unveil their latest innovations, exchange ideas and build relationships that shape the industry.

Member-owned, industry-inspired and dedicated exclusively to snow sports, the 2014 SIA Snow Show is scheduled for January 30-February 2, 2014 at the Colorado Convention Center in Denver followed by the On-Snow Demo/Ski-Ride Fest at Colorado’s Copper Mountain Resort from February 3-4, 2014[n1] . For more information, updates, registration for the 2014 SIA Snow Show, visit SIAsnowshow.com.

For 24/7 updates on all things 2014 Snow Show, check back on SIAsnowshow.comandSIA’s Latestand follow SIA on Twitterand Facebook.We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA14 and #SIA14Demo to join the conversation.

Vail Resorts, Inc. (NYSE: MTN)

Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

- SIA -

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com. Learn more at Snowsports.org.

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