The Conservation Alliance Releases {worthWILD} Boulder-White Clouds Film, and Call to Action


Bend, Ore. (October 8, 2013) — The Conservation Alliance has released {worthWILD}Boulder-White Clouds, the sixth film in the worthWILD series. The film tells the story of the Idaho Conservation League’s campaign to encourage President Obama to protect the Boulder-White Clouds as a National Monument.

For more than a decade, Idaho Conservation League (ICL) has been working to protect the Boulder-White Clouds as a 330,000-acre Wilderness area located in the heart of the Sawtooth National Recreation Area. The Conservation Alliance has been a consistent partner with ICL on this effort, granting $125,000 to this campaign since 2006.

After trying to pass a bill in six consecutive sessions of Congress, ICL is now asking President Obama to use the Antiquities Act to declare the Boulder-White Clouds a National Monument, permanently protecting this land for future generations.

Produced by Alexandria Bombach’s Red Reel Video, {worthWILD}Boulder-White Clouds is the sixth documentary The Conservation Alliance has produced as part of the worthWild series, which the organization launched in 2012.

Watch {worthWILD} Boulder-White Cloudshere. For more information about the Idaho Conservation League, visit For additional information about The Conservation Alliance, visit

About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed nearly $13 million to grassroots conservation groups. Alliance funding has helped save more than 42 million acres of wildlands; protect 2,748 miles of rivers; stop or remove 25 dams; designate five marine reserves; and purchase nine climbing areas.

For complete information on the Conservation Alliance, see

Media Contact:
Verde PR & Consulting
Julie Evans


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