– Just after the official Bonnaroo line-up was released and tickets went on sale, Teva® (a division of Deckers Outdoor Corporation NASDAQ: DECK) adds to the excitement of this year’s festival season with the announcement of its partnership with Bonnaroo Music & Arts Festival to become the official sandal sponsor for the 2014 season.
“Teva sandals have long been considered festival essentials,” says Lucas Martinez, Teva Marketing Manager. “The simplicity, utility and freedom of sport sandals make them the ideal footwear for summer festivals, and the reintroduction of our Originals Collection in bright, bold colors and patterns aligns perfectly with the energy and adventurous spirit of the festival community.”
“In Bonnaroo, we’ve found the perfect partner. Even as it’s grown to be the largest festival in North America, what sets Bonnaroo apart is its unparalleled focus on community,” Martinez continues. “The lifestyle and culture that the team at Bonnaroo has cultivated could not be a better fit for what Teva has always stood for.”
Teva will kick-off its 30
anniversary year with the reintroduction of
, launching with a new global campaign in March. Rejuvenated with bold colors, unique materials and limited collaborations, the collection’s two key styles – the Original Sandal and the iconic Original Universal – represent the same adventurous lifestyle that they did in 1984, translated for today’s consumer.
“Teva is the exact type of partner we look to bring into Bonnaroo,” says Chad Issaq, EVP Business Development & Partnerships at Bonnaroo. “We are extremely proud of the community that has developed around the festival, and we’re very protective of it. Every partner we bring in needs to enhance the experience for the Bonnaroo community, and we feel Teva can do just that.”
The Originals Collection will be available for both men and women starting in March at
) and, can be found this spring, at premium retailers including Nordstrom and DSW.
Facilitating adventures worldwide since 1984, Teva is a division of Deckers Outdoor Corporation and is headquartered in Goleta, California. Creator of the original sport sandal, the brand continues to be driven by the adventurous spirit and clean, modern design for the everyday, active lifestyle. The company’s products are sold in over 40 countries worldwide. For more information on Teva, please visit www.teva.com or join us on our Facebook, Instagram, Twitter or YouTube channels.
About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 117 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit