Verde PR & Consulting
Both founded in the heart of Durango, CO, voted Outside Magazine’s best town, Verde’s Durango-based team will work with Tailwind on a local and national campaign to promote brand awareness ranging from print to social influencers. Expanding on relations with run, bike, SUP, climb and snow sports media, Verde will promote Tailwind as a stand out product in nutrition.
“This is a great time in the growth of Tailwind to bring Verde on board,” says Jenny Vierling, co-founder of Tailwind Nutrition. “Verde’s passion for the outdoors and fitness is perfectly in sync with our company. I’m excited to partner with them to help us spread the word about Tailwind Nutrition among endurance athletes, and to help us reach our communication goals through a variety of marketing channels.”
Tailwind was created by endurance athletes, Jenny and Jeff Vierling, after trying everything on the market to deal with stomach problems, cramping and the sickly sweet off-taste from ingesting artificial ingredients and chemicals found in other sports drinks. The company offers athletes a simple and complete fuel comprised of electrolytes, calories and hydration that is easily digestible and quickly absorbed during exercise. With mild flavors like Organic Lemon, Organic Berry and Organic Mandarin Orange, Tailwind sustains energy levels without the need for gels, bars or salt pills, and is easy on the gut.
“As an athlete and knowing the importance of having the right fuel for a race, I’m excited to welcome Tailwind Nutrition to the Verde roster,” says Verde Founder and CEO, Kristin Carpenter-Ogden. “Verde is proud to provide communication services to Tailwind using our experience and expertise in the outdoor and fitness industries.”
About Tailwind Nutrition
Tailwind Nutrition was founded by endurance athletes in Durango, CO. Its product, Tailwind Endurance Fuel, is designed to be simple and complete, easy on the stomach, and tasty all day. It contains all the calories and electrolytes an athlete needs while being easy on the stomach and having a clean, light flavor that tastes even better the longer you go. Hydration pack friendly and available in four flavors, Tailwind Endurance Fuel is all-natural and gluten-free. All you need, all day. Really. For more information, visit: www.tailwindnutrition.com.
About Verde PR & Consulting
With offices in Jackson, Wyo., Durango and Boulder, Colo., Verde PR & Consulting is a full-service brand communications, public relations, social/digital marketing, branding, content and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the active outdoor lifestyle industries of outdoor, bike, and snowsports, and also in the consumer electronics, pet, travel, and the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde PR, visit: www.verdepr.com.