Westlake Village, Calif. (March 21, 2012) â€“ Vapur, designer and manufacturer of the innovative Anti-Bottle, has signed on to work with Verde PR & Consulting as their public relations agency of record, effective immediately.
California-based Vapur set out in 2009 to design an innovative and versatile collapsible hydration solution, and has quickly become an international hit. With the launch of the new Vapur Element at the recent Outdoor Retailer Winter Market, 2012, Vapur once again raised the bar on innovation in the hydration space with the Element's performance-driven design.
Verde PR was founded in the active lifestyle, outdoors, travel and sustainable-products markets and celebrates 10 years in 2012. Verde will be leading integrated campaigns incorporating product placement, media relations, social media, content and paid media services to create visibility and engagement for the Vapur brand and product collection. Verde will be supporting Vapur in the general interest, outdoors, health and wellness, sustainability, travel, gift and active family markets.
Vapur's foldable, convenient, and sustainable Anti-Bottles are tailor-made for today's active conscious consumer.
â€œVerde's integrated approach and strong experience with the active, outdoor conscious consumer makes the agency a great partner for Vapur,â€ says Jason Carignan, co-founder and chief design officer for Vapur. â€œWe are confident that Verde has the tools in their arsenal and the team in place to share and amplify the Vapur story and to cast a wider net for Vapur products.â€
The partnership promises to elevate the visibility of Vapur's unique and novel hydration collection, and underscore the company's vision and leadership in design with key audiences in all the core markets.
â€œVapur's advance in versatile and sustainable design will revolutionize the way people stay hydrated on the go,â€ says Kristin Carpenter-Ogden, founder and president of Verde PR. â€œVapur products are a must-have for eco-conscious consumers who desire practical, ingenious gear that are designed for performance and adventure.â€
The Vapur Anti-BottleÂ® was born out of a quest to create the leading flexible, portable hydration solution. Vapur products are functional, durable and BPA-free and manufactured in the United States.
Outdoor Retailer Winter Market 2012 was the launch point for Vapur's first Anti-Bottle designed specifically for the outdoor consumer, the Vapur Element. The Vapur Reflex, Runway and new Element Anti-Bottles are currently available on Vapur.us and in retail locations throughout the United States. â€œLive Flexibleâ€ with the Vapur community! Follow Vapur on Facebook or join the conversation on Twitter.
About Vapur, Inc.
Founded in 2009, California-based Vapur, Inc. is on a mission to make hydration incomparably portable and convenient. As the leading designer, marketer and distributor of reusable, handheld, collapsible hydration products. Vapur's complete line of Anti-BottlesÂ® have been adopted by athletes, outdoor enthusiasts, celebrities, green activists, government agencies, fashion gurus, and families alike. Vapur's ultra-durable Anti-BottlesÂ® are proudly made in the USA, BPA-free, freezable and dishwasher-safe. Vapur is privately held, with products available in 13 countries worldwide and contributes a portion of all sales to water-related and environmental causes. For more information, visit www.vapur.us and as always, â€œLive Flexible.â€
About Verde PR & Consulting
Verde PR & Consulting is a full-service public relations, marketing, branding, and consulting agency, with an emphasis in sustainability. Verde's clients are in the nature-based outdoor, bike and snowsports industries, as well as the health and wellness and Lifestyles of Health and Sustainability (LOHAS) markets. Visit http://www.verdepr.com for more information.