Mountain Mama Partners with Verde PR & Consulting

Mountain Mama announces a public relations partnership with Verde PR & Consulting, effective immediately.

ONTARIO, Calif., (July 26, 2011) – Mountain Mama, creator of athletic apparel for expecting women, announces a public relations partnership with Verde PR & Consulting, effective immediately.

Mountain Mama offers an award-winning collection of clothes that make it possible for expecting women to continue to play throughout pregnancy without sacrificing the desire for stylish and high-performing apparel. A combination of innovative designs with technical fabrics yields high-quality apparel that moms can rely on throughout the many prenatal stages, as well as post partum and beyond.

Mountain Mama was founded in 2009 by an outdoor enthusiast who put her passion for play to work and created a clothing line that brings technical apparel to women wanting to stay active during pregnancy. Teresa Delfin, founder and chief executive Mama, created the company as a way to support healthy lifestyles for mamas to be.

“We are proud to partner with such a unique brand,” said Kristin Carpenter-Ogden, president of Verde PR. “The heart of Verde has always been to promote companies with a strong focus on healthy lifestyles, so we're excited to build upon Mountain Mama's goals, and work with a company who's core values and ethos echo our own.”

The partnership with Verde PR is a positive one for Mountain Mama as it sets a strong foundation of brand communications. The like-minded companies will grow the Mountain Mama's unique proposition by building awareness and setting key differentiators through both traditional and social platforms in the outdoor, lifestyle, fitness and parenting markets.

“We couldn't be happier about connecting with the Verde family,” expresses Delfin. “I'm excited to work with Verde to further build and realize our vision for the future of Mountain Mama.”

Verde PR is also one of the only public relations firms with the knowledge and capabilities to build on corporate social responsibility. This makes the connection with Mountain Mama that much more valuable. Taking their business responsibilities to another level, all of Mountain Mama's products are designed, produced and manufactured in the San Gabriel Mountains of sunny southern California. Because the development processes takes place within 20 miles of the company's headquarters, their carbon footprint remains small.

About Mountain Mama:
Mountain Mama is the brainchild of Teresa Delfín, an active mom and 18-year veteran of the outdoor industry with a Ph.D. from Stanford. She has trekked the Inca Trail twice, climbed 19,000-foot mountains and won the Panamanian National Bouldering Competition. The company is located in the foothills of southern California's San Gabriel Mountains, where it designs, produces and manufactures the majority of its products within a 20-mile radius. Mountain Mama produces comfortable performance apparel for swimming, hiking, climbing, kayaking, snowshoeing, yoga and more – all designed to accommodate pregnancy and beyond.

About Verde PR & Consulting:
Verde PR & Consulting is an integrated public relations, communications and new media agency with a focus in the outdoor, snowsports, cycling, fitness, health/wellness and broad market fields. Verde is headquartered in Durango, Colo., and Jackson Hole, WY. The agency offers the full range of communications services, from traditional PR and media relations to digital and social media.