LeMond Fitness Inc., Hires Verde PR & Consulting

LeMond Fitness Inc. announces the appointment of Verde PR & Consulting as its public relations agency of record.

SEATTLE - LeMond Fitness, maker of the direct-drive Revolution™ cycling trainer and industry-leading fitness products like the RevMaster and g-force exercise bikes, announces the appointment of Verde PR & Consulting as its public relations agency of record. Verde PR is a leading cycling, fitness and healthy outdoor lifestyles agency and has been tapped to further the LeMond Fitness story and help the brand usher in a new era of indoor cycling.

“The LeMond Fitness product line breaks the mold by providing a more realistic riding experience,” said Greg LeMond, company founder and three-time Tour de France winner. “With their experience in cycling and health and fitness, Verde PR is the ideal agency to spread the message about how LeMond Fitness incorporates innovative design, advanced features and improved performance to provide consumers and athletes with sensory-engaging training products.”

Two of the most exciting new products from LeMond Fitness are the LeMond Revolution™ trainer and the Power Pilot power meter which perform as a system to provide the most realistic stationary cycling experience. Unlike roller-based trainers that provide a mushy feel and wear out tires, the LeMond Revolution™ direct-drive trainer connects directly to a bike’s drive train, providing progressive resistance that replicates the feel of riding on the road. This is why Team Garmin-Cervelo, winner of four 2011 Tour de France stages has picked the LeMond Revolution™ as its team trainer.

The handlebar-mounted Power Pilot works in tandem with the Revolution™and enables users to measure cadence, heart rate, watts, calories burned, speed and distance. Workout data can be downloaded to a computer.

In addition to the Revolution™ and Power Pilot, LeMond Fitness offers a full line of indoor training bikes including the g-force UT upright trainer, the g-force RT recumbent, and the RevMaster Sport spin cycle.

“Greg LeMond is an American cycling legend and LeMond Fitness is the most innovative brand in the stationary trainer and cycling fitness market,” said Kristin Carpenter-Ogden, founder and CEO of Verde PR & Consulting. “We are eager to spread the message of why the LeMond product line blows away everything else on the market.”

Verde PR has overseen LeMond Fitness strategy for the Interbike trade show in Las Vegas, as well as at the Kona Ironman World Championships on Oct. 8 in Kona, Hawaii. For more information about LeMond Fitness contact Craig Randall, craig@verdepr.com, 303.955.2357.

About LeMond Fitness

In 1986, Greg LeMond became the first American to win the Tour de France and he is among the few riders in the history of cycling to repeat that feat three times. LeMond founded the company in 2002 after growing tired of indoor cycling equipment and trainers that bear little resemblance to the feel of riding in the great outdoors. Designed like great road bikes, all LeMond Fitness exercise and training bikes offer user-friendly adjustments and innovative training programs that allow users to maximize their goals. LeMond Fitness is the official bike trainer sponsor of Team Garmin-Cervelo, the Fidea professional cyclocross team, world champion triathlete Michellie Jones, and more. Visit www.lemondfitness.com.