Tailwind Nutrition Announces Global Informed-Choice Certification

Tailwind’s Endurance Fuel officially certified as Informed-Choice Finished Product
Publish date:

Durango, Colo - April 6, 2018 

Tailwind Nutrition

Colorado-based sports drink mix manufacturer, Tailwind Nutrition is proud to announce that their original Endurance Fuel is now Informed-Choice Finished Product Certified. Products certified by Informed-Choice serve as the global gold standard, demonstrating the highest level of commitment to quality assurance available to the sports supplement industry.

Certification under the Informed-Choice program includes a detailed review and assessment of the manufacturing processes, testing across multiple batches, and post-certification testing through monthly blind sampling. Products that carry the Informed-Choice logo are regularly screened for banned substances, down to part-per-billion levels.

Informed-Choice was established by LGC, a world renowned anti-doping laboratory with over 50 year’s experience in doping control and research in sports. With the support of key players in the supplement industry it has since become an international standard in sports nutrition quality assurance, allowing companies like Tailwind to best meet the needs of consumers, elite and amateur athletes, coaches and nutritionists.

Informed-Choice is recognized by a growing number of National Anti-Doping Organizations (NADOs), the Institute of National Anti-Doping Organizations (iNADO), and a host of sporting bodies such as the United States Ski and Snowboard Association and the Australian Institute of Sport (AIS). To find out more about the Informed-Choice program and testing process, or to see a complete list of certified products visit informed-choice.org.

Tailwind Nutrition founder and endurance athlete Jeff Vierling developed the Endurance Fuel in 2012 after years of struggling on race day with gut bombs and the tedious task of keeping track of gels, electrolyte pills, and food. With humble beginnings in his kitchen in Durango, Colorado, he developed the Endurance Fuel drink mix that is designed to be used as a sole fuel source during exercise. Tailwind’s Endurance Fuel supplies energy, electrolytes, and hydration, is easy to digest and has a refreshing yet mild flavor. Since its humble beginnings, Tailwind Nutrition has kept their family business environment, grown to over 800 stores and is sold worldwide.

Tailwind’s Endurance Fuel gives athletes all the calories and nutritional needs required to perform and compete at their highest level. The all-in-one fuel stands out from other sports nutrition products because of its simple, all-natural ingredients and purity. Tailwind Nutrition’s product line-up also includes their newest powder drink mix, Tailwind Rebuild, the first sports recovery drink based on a patent-pending, perfectly complete protein. All of Tailwind’s products are made in the USA and are free of GMOs, artificial ingredients and common allergens like soy, dairy and gluten.

About Tailwind Nutrition

Since 2012, Tailwind Nutrition has been manufacturing all-natural endurance nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango, CO, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. Tailwind is all you need, all day. Really. For more information visit tailwindnutrition.com.


Angie Robinson


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