Superfeet First-Ever Footwear Collection Now Shipping; Now Taking Orders for Fall 2017 - SNEWS

Superfeet First-Ever Footwear Collection Now Shipping; Now Taking Orders for Fall 2017

Author:
Updated:
Original:
feetlogo

Based on loyal fan base and proven track record, high demand anticipated

Ferndale, WA (February 6, 2017) – With 40 years experience perfecting the fit, shape and comfort of footwear with their industry-leading insoles, Superfeet is now employing that expertise in their first-ever footwear collection for men and women. Hitting shelves now, Superfeet reimagines the construction of a shoe by building it from the insole out – literally creating the collection on the brand’s iconic fit using Lock-and-Key™ construction and Supercork™ Premium Insole for the ultimate shape and support.

Superfeet is excited to bring their incredibly loyal fans – half of whom own three or more pairs of insoles – a complete footwear collection for spring that includes six sandal and 12 shoe designs. Shipping now and available on February 15 at Superfeet.com, the spring 2017 look book is available online in addition to the store locator that lists local retailers.

“Our consumers trust the Superfeet brand to deliver the ultimate comfort and fit for any pair of shoes they own. Now we’re bringing all our experience and knowledge to market in a complete package – sandals and shoes that start with Superfeet’s focus on shape and emphasis on foot health,” explains Eric Hayes, chief marketing officer at Superfeet.

Based on the successful response of retailers nationwide, Superfeet is pleased to announce it’s taking orders for the fall 2017 collection (deadline: March 10). Complementing the warmer weather styles in the spring collection, the fall offering provides the same premium materials and renowned Superfeet shape in a cooler weather package. For more information on ordering the fall 2017 collection, or to book an appointment at the upcoming FN PLATFORM show contact: sales@superfeet.com.

Both collections are built around the enduring comfort offered by Superfeet’s Supercork™ Premium Insole, a heritage material used by the brand because of its ability to mold to the foot while offering unmatched resilience. The Supercork™ Premium Insoles will be exclusively available within the brand’s footwear collection. Building on Superfeet’s legendary shape underfoot, the collections feature premium leather and mesh materials, while Lock-and-Key™ construction seamlessly combines the insole and midsole for one-of-a-kind fit, feel and function.

Offering personalized fit solutions for the perfect comfort package, Superfeet’s 2017 footwear line includes street-ready styles built from the inside, and insole, out.

Highlights in the Spring 2017 collection include:

  • Women’s Verde ($130) – put it on and forget it’s there; this sandal looks as good as it feels.
  • Women’s Fir ($120) – a classic slip-on constructed with full-grain leather for added comfort.
  • Women’s Linden ($120) – an athletically inspired sneaker with a sleek silhouette.
shoe1
shoe2
shoe3
  • Men’s Ross ($120) – clean lines make this shoe a go-to for both style and comfort.
  • Men’s Shaw ($120) – a wear-everyday low-top sneaker designed with style and comfort.
  • Men’s Stuart ($120) – classic styling elevates this athletic sneaker to an everyday essential.
shoe4
shoe5
shoe6

Key styles from the Fall 2017 collection include:

  • Women’s Ash ($150) – an essential ankle boot that’s as easy on the eyes as it is on the feet.
  • Women’s Everett ($130) – an ankle-height bootie for comfort that’s fresh and fun.
  • Women’s Beech ($120) – a slip-on style outfitted in premium leather for easy, on-the-go comfort.
shoe7
shoe8
shoe9
  • Men’s Aspen ($170) – styled for adventure, this boot is loaded with comfort.
  • Men’s Olympia ($130) – this boot goes from work to the weekend, and everything in-between.
  • Men’s Everett ($130) – a premium take on an athletic boot that steps up style and comfort.
shoe10
shoe11
shoe12

Launching February 15, Superfeet’s spring 2017 collection delivers a splash of freedom and fun in time for warm weather and will be available for purchase at Superfeet.com with the fall collection following in September.

About Superfeet: Superfeet is the leader in innovative over-the counter insoles for the active lifestyle and outdoor industries. For over 40 years Superfeet has focused on bringing innovative products to the market by seeking new solutions to everyday problems. Today, Superfeet has enabled countless people across the globe to experience a life of new possibilities by changing the way their footwear fits and functions. As a 100% employee owned company, Superfeet is dedicated to improving lives, giving 1% of profits and employee time to organizations that help people get back on their feet. For more information, visit: www.superfeet.com.

Media Contact:

Bethany Mousseau

Momentum Media PR

Bethany@MomentumMediaPR.com

781.801.9663

Related

Icebug Logo lo res

Icebug Debuts New Now Collection for Fall 2016

Bellingham, WA (December 12. 2015) - Icebug footwear introduces their new Now collection for fall 2016, mixing signature Icebug designs with top traction technologies and high comfort. Icebug’s NOW shoes are incredibly fun, urban, and offer superior traction for casual use. ...read more

SS17 Footwear_Built from the inside out

[Sponsor News] Superfeet Launches into Footwear for Spring 2017

Superfeet announces Spring 2017 footwear lineup Ferndale, WA (June 28, 2016) – Superfeet, the leading insole brand in the active lifestyle and outdoor markets, announces today their debut of footwear for spring 2017. With six sandals and 12 shoe designs in the collection, ...read more

15SF_SuperSquad_high_rez

Introducing the Super Squad, the First-Ever Ambassador Program for Superfeet

FERNDALE, Wash. (July 10, 2015) - Superfeet, the leading maker of insoles for the active lifestyle and outdoor industries, announced today the introduction of their first-ever ambassador program. The brand, which originated in 1977, welcomes their first eleven ambassadors into ...read more

ObozLogo

Oboz Footwear Winterizes Feet with Expanded Insulated Collection for Fall-Winter 2017-18

For Fall/Winter 2017, Oboz is expanding both its insulated footwear line up as well as its best-selling Bridger collection with three new styles for outdoor activities in wintry weather and conditions. The new styles feature honed fit, 3M™ Thinsulate insulation, and matching, ...read more

Black Diamond’s Fall 2017 Line Showcases Backcountry Skiing and Lighting Collections

SALT LAKE CITY (Jan. 3, 2016) – Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, today announced its focus on two product initiatives for Fall 2017: backcountry skiing, with the launch of its new Route ski touring line, and ...read more

Sitka Gear Unveils First-Ever Women’s Performance Hunting Lines

BOZEMAN, Mont. (Jan. 4, 2017) – Sitka Gear, the leader in performance hunting apparel, introduces Sitka Women’s Gear. The all new performance layering system, designed and tested by women, will be available in Elevated II™ as well as the all-new Subalpine™ pattern. Sitka designed ...read more

Chaos logo

Chaos Headwear Fall 2017 Leading Lifestyle Trends

CHAOS Headwear Trends 2017  a world of Influence, texture, color, pattern and performance Steamboat Springs, Colorado. December 6th, 2016. Chaos Headwear, makers of high quality headwear in North America and worldwide, is again on the forefront for leading 2017 accessory trends ...read more

Bogslogo

Bogs Footwear Steps Up Fall 2015 Collection with Waterproof Leather Styles and Rebound Technology

PORTLAND, OR – Bogs Footwear introduces Rebound technology to the brand’s waterproof leather collection for fall 2015 on display at the 2015 Winter Market Outdoor Retailer show in Salt Lake City, January 21-24, 2015 (Booth 123). In addition to a selection of seam sealed, ...read more

Eddie Bauer to Launch Exclusive Footwear Collection

After 94 years of inspiring and enabling adventure with premium outerwear, apparel and gear, Eddie Bauer expands its outfitting expertise to now include footwear. Set to debut in fall 2014, the new Eddie Bauer footwear collection utilizes cutting-edge technology and advancements ...read more