Sof Sole Signs On as Corporate Sponsor of Rock ‘n’ Roll Raleigh Marathon & ½ Marathon


Research Triangle Park, NC – Sof Sole will be partnering with Competitor Group, Inc. to sponsor the Rock ’n’ Roll Raleigh Marathon &1/2 Marathon in April 2014. The Triangle-based footcare company has been the Official Insole of the nationwide Rock ‘n’ Roll Marathon Series since 2010 and looks forward to playing a large role throughout the race weekend as presenting sponsor of the Health & Fitness Expo.

Sof Sole was founded in the Triangle in 1991 and has grown to become a worldwide leader in athletic footwear accessories, offering insoles, socks and shoe care options. Sof Sole products are available at leading sporting goods and footwear retailers nationwide.

“Given our success in partnering with the Rock ‘n’ Roll series for the past 3 years, we were very excited to have the race come to our doorstep in Raleigh. We are thrilled to have the opportunity to make this inaugural event a success,” said Todd Vore, President of Implus Corporation, parent company of Sof Sole. “We look forward to showcasing our performance accessories at the Health & Fitness Expo and supporting the local running community.”

Doug Kaplan, SVP and Publisher at Competitor Group, believes the partnership will have a positive impact on the race weekend. “Many people in the Triangle area are familiar with the Sof Sole brand, so we are confident it will draw new fans to the expo and race. We are thrilled to elevate our partnership and work together to make this event a destination for runners throughout the southeast.”

The expo will take place April 11-12, 2014, with the race occurring on April 13th. Participants will have the chance to browse vendor booths and purchase gear at the Raleigh Convention Center upon picking up their race packets. For more information on the Raleigh Rock ’n’ Roll Marathon & ½ Marathon, visit

About Sof Sole®

A division of Implus Corporation headquartered in North Carolina's Research Triangle Park, Sof Sole® is a leading manufacturer of performance insoles and footwear accessories designed to enhance comfort, support and breathability. A proud sponsor of the Rock ‘n’ Roll Marathon Series, Sof Sole® is committed to offering customized footcare solutions, for anyone from athletes to everyday heroes.

About the Rock ‘n’ Roll Marathon Series

Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 500,000 runners taking part in events around the world every year. Started in 1998, the simple idea of making running fun has transformed the U.S. running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Today, the series of marathons and half-marathons has spread to more than 32 destination cities, drawing visitors from around the world.

Race weekend kicks off with a free Health & Fitness Expo with more than 100 exhibitors offering samples and showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish line festival featuring some of the biggest names in music, with headliners like Pitbull, FloRida, Cheap Trick and Bret Michaels. For more information, please visit or follow @RunRocknRoll on Twitter.


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