SMACK! Media Welcomes Karen Jayne Greenwood as Director of Publicity


January 16, 2013 (San Diego, CA) – SMACK! Media, a boutique relationship Marketing and PR Agency focused on innovative brands in health, sports and fitness, welcomes Karen Jayne “KJ” Greenwood as Director of Publicity. An established Public Relations Executive, KJ most recently served as the head of Public Relations for Life Time Fitness, and helped shift the ‘Healthy Way of Life Company' from an organization focused on one-off health initiatives to a highly-strategic, proactive external communications powerhouse.

KJ brings more than a decade of Public Relations experience to SMACK! Media. She has worked for leading American brands and succeeded with reputable public relations agencies, including The Dow Chemical Company, Fleishman Hillard and U.S. Bancorp. In 2012, KJ was recognized in 2012 as one of the Twin Cities' 25 Women to Watch by The Minneapolis/St. Paul Business Journal based on her professional achievements, leadership qualities and drive.

“I'm thrilled to welcome KJ to the team of SMACKANISTAS,” said Elisette Carlson, Founder of SMACK! Media. “Alongside fresh ideas and an ever-positive disposition, KJ brings experience and contacts to SMACK! that will immensely benefit us as a growing organization. Most important, she has the attitude and passion for execution that is grounded within our business philosophy.”

A graduate of University of North Dakota, where she participated in Division II cross- country, track and volleyball, KJ also holds a Master's Degree in Business Communications from The University of St. Thomas.

The SMACK! Media team embodies an addiction to endurance and competition both in the boardroom and the race course. As a running enthusiast who has trained for five marathons including the 2012 Boston Marathon, KJ fits in perfectly with the team of runners, cyclists, golfers and triathletes. In 2013, KJ looks to complete both the Boston and NYC Marathons.

SMACK! Media is a boutique relationship marketing agency that develops effective multi-dimensional brand strategy, creative development, PR and social media, with a pinpoint focus on the endurance sports, health and fitness market. Our approach is grounded in inspiring and clear communication, strong relationships and a passion for execution. Make your brand stand out, give it a little SMACK! For more info, or to read about our services, visit:



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